Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Seven of the 17 titles shortlisted [see below] for the Romantic Novelists’ Association (RNA... Continue reading at The Bookseller
[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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An analysis of the digital and print sales of seven companies between 2011 and 2013 provides more evidence that the days of rapidly rising ebook sales, and plunging print sales, are likely over for the trade book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Scott McCloud, cartoonist and author of the acclaimed trilogy on the nature of comics storytelling that includes “Understanding Comics,” will publish “The Sculptor,” his first major release in six years, in February 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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Response to "God and the Gay Christian" kicks off new Southern Baptist imprint; awards and honors; Logos offers Episcopal Church titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-23 00:00:00 UTC ]
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Laurie Parkin, v-p and publisher of Kensington Publishing, will retire May 30 after serving in those positions since 1999. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-22 00:00:00 UTC ]
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Lisa Lillien, better known as “Hungry Girl” to her fans, has eight bestselling cookbooks under her belt, and her first diet book, 'The Hungry Girl Diet: Big Portions. Big Results. Drop 10 Pounds in 4 Weeks,' has hit the ground running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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For more than a decade, PW’s annual fast-growing independent press feature has included a number of New England–based publishers, with 30-year-old Chelsea Green Publishing leading the way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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Ad pages are down again, but the MPA insists there's reason to be optimistic about the Q1 PIB numbers it released earlier this week. Travel (9 percent) and beauty (4 percent) were among the top performing major magazine categories, hedging a 4-percent drop overall. The fall is an improvement... Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-18 00:00:00 UTC ]
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After months of uncertainty, efforts by former authors of MacAdam Cage, the now-defunct San Francisco independent publishing house, to retrieve the print rights to their books appear close to a resolution. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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The L.A. Register's debut reflects a belief by the owner of Freedom Communications that print still sells well in the modern era of digital media.Commuters at Union Station in downtown L.A. got an early look Wednesday at the first edition of the Los Angeles Register. Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-17 00:00:00 UTC ]
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Dr. Thant Thaw Kaung is the founder of the Myanmar Book Center and executive director of the Myanmar Book Aid and Preservation Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Katie Bond, formerly Bloomsbury director of trade marketing and publicity, has been appointed... Continue reading at The Bookseller
[ The Bookseller | 2014-04-14 00:00:00 UTC ]
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Baker Publishing Group and Gospel Light announced that Baker will acquire Regal Books, the trade line of Ventura, Calif.-based Gospel Light. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-14 00:00:00 UTC ]
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Laurence King Publishing, an art and design house founded in the U.K. in 1991, is gearing up for the debut of This Is, a series of titles about 20th-century artists presented in the style of graphic novels, with illustrations, original art, and text. The first three titles—This Is Dali, This Is... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-11 00:00:00 UTC ]
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Amazon has reached an agreement to acquire Comixology, the dominant digital comics marketplace, and a platform that has been instrumental in driving the growth and popularity of digital comics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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HarperCollins Canada experiments with publishing a multimedia digital original fiction series with text, illustrations and soundtrack created by Bedouin Soundclash frontman. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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Wool author Hugh Howey, who has emerged in recent years as one of the poster boys for self-publishing, discussed his career path, and the perks of bring a hybrid author, at a panel during this week's London Book Fair. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-10 00:00:00 UTC ]
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A music publisher is venturing into religion/spirituality with a line of books about the spiritual thoughts of celebrities. Now the company just needs to figure out where it can sell them. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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In three days of meetings in the latest of our semiannual Religion Summits, fourteen religion/spirituality publishers presented their new and forthcoming books and talked about the challenges of the business. We heard about new voices to watch for and rising topics. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-09 00:00:00 UTC ]
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While no single title has emerged as the hot book of this year’s London Book Fair, a number of titles were generating buzz as the trade show kicked off on Tuesday. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-08 00:00:00 UTC ]
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