Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

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Congressional Hearing on Digital Resale

Judiciary Subcommittee considers whether or not it should extend the First Sale Doctrine to include ebooks and other digital media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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MIP 2014: On Digital Books and the New Subscription Economy

New research on subscription ebook models from BISG shows publishers are still reticent, while consumers who embrace the model continue to buy books. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-06-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital books #buy books

Dig In: Four Wild Recipes from Barton G. Weiss's 'The Big Dish'

Barton G. Weiss's new cookbook, "The Big Dish," is all about spectacle. Here are four of his most jaw-dropping offerings. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-06-02 00:00:00 UTC ]
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Native Ad Revenue May Be One Click Away With ‘Selfies’

Community news publishers everywhere are searching hard for new revenue. But who knew that dollars might be staring them virtually in the face? Broadstreet, which provides ad services to news publishers, is offering a new ad unit c ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-06-02 00:00:00 UTC ]
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One-stop print and digital offer for Canada's libraries

US-based Baker & Taylor (B&T) and Canada-based Whitehots Inc will co-operate to offer... Continue reading at The Bookseller

[ The Bookseller | 2014-06-02 00:00:00 UTC ]
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BEA 2014: Philip Gulley: New Series, New Publisher

Philip Gulley writes about what he knows: a smalltown Quaker pastor who serves and loves imperfectly, but who always points others to God. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Big Helpings of Imagination at Children's Breakfast

The power of the imagination was the theme of the Children's Book and Author Breakfast Friday morning, beginning with the awarding of the WNBA Pannell Awards to this year's winners: Devaney Doak & Garrett Booksellers in Framingham, Maine, in the general bookstore category, and 4 Kids Books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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BEA 2014: Big Books of the Show: Coming Right Up

Thursday's relative quiet was followed by a much busier Friday, with aisles buzzing, lines snaking too far to find the end. Fairgoers stood patiently, waiting to meet the author and get that coveted signature on the title page of the giveaway galley. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big books #title page

BEA 2014: New Opportunities for Agents and Authors in Today’s Publishing

A panel of veteran literary agents discussed the ways in which they now approach their jobs in the Thursday BookExpo panel “Beyond Authors: Self-Publishing & the 'New' Agents.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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Goku, Superman Face Off in Epic Rap Battle Series

YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists. Goku vs. Superman has got to be one of the nerdiest rap-offs ever created for the Epic Rap Battles of History series—and that's saying a... Continue reading at AdWeek

[ AdWeek | 2014-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #videowatch chart #chart tracks #pure views #data sources #proprietary score #helps judge #recommended videos

BEA 2014: Big Children's Books at BEA

For readers of all ages and interests, there were no shortages of titles to grab, snag, and talk about. YA continues to generate long lines and lots of attention. At Simon & Schuster, one of the big teen titles was Scott Westerfeld's Afterworlds—and not just because BEA factors into the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-30 00:00:00 UTC ]
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My hero: Maya Angelou by her publisher Lennie Goodings

The late author's UK editor remembers a funny, gracious, kind, demanding, delightful and wise human being and writer of one of the world's great autobiographiesMaya Angelou was one of the world's most important writers and activists. She lived and chronicled an extraordinary life: rising from... Continue reading at The Guardian

[ The Guardian | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Christian Children’s Books Sell More Widely, Publishers Say

For publishers of religion books aimed at young readers, it's easier than ever to find readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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BEA 2014: Publishing with Élan

Providing cloud-based business management products is Media Services Group’s forte. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Diamond, Trajectory Partner to Deliver Digital Comics

Diamond Comics Distributors, the dominant distributor to the comics shop market, has reached a multi-year agreement with Trajectory, a digital publishing and distribution vendor, to offer conversion and global digital distribution for print comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Obituary: Publisher Oscar Dystel, 101

Oscar Dystel, an early pioneer of mass market paperbacks and one-time CEO of Bantam Books, passed away at the age of 101. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Amazon steps up publisher spat

Amazon has said a bitter dispute with publisher Hachette, which has led to a block on pre-orders, will not be resolved soon. Continue reading at BBC World

[ BBC World | 2014-05-28 00:00:00 UTC ]
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BEA 2014: Big Debuts and Breakouts Dominate Adult Buzz Panel

Kicking off this year’s BookExpo, the Adult Editors Buzz Panel featured a number of bold-face names, and a few titles which have already drawn attention for landing their authors major advances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-28 00:00:00 UTC ]
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Indigo Has Big Fiscal 2014 Loss

Indigo Books & Music reported a net loss of C$31 million in the year compared to net earnings of C$4.3 million in fiscal 2013. Sales slipped 1.3%, to C$868 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-27 00:00:00 UTC ]
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