QR Codes Are Alive and Well and Living in China

QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens."But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.That's thanks to WeChat, Tencent's hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it's branching into e-commerce. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-13 00:00:00 UTC ]
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