QR codes have been called many names. Ugly. Has-been. A failure. Marketing expert Scott Stratten even has a book out called "QR Codes Kill Kittens."But not so fast: In China, those checkerboard-like codes are enjoying a renaissance.That's thanks to WeChat, Tencent's hot mobile app, which has 272 million monthly active users and features a QR code scanner. WeChat blends elements of Facebook, Instagram and WhatsApp, and it's branching into e-commerce. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-01-13 00:00:00 UTC ]
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As of February 2018, 12 volumes of Bear Grylls’s Mission Survival series have been published in China, with overall sales exceeding 6.8 million copies. The numbers are a surprise to many, including some at the Jieli Publishing House, though not to editor-in-chief Bai Bing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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With total sales of 400 million CNY in 2016, ECNUP is the top publishing house in Shanghai, and ranks among China’s top 10 university presses. It is also one of the two oldest university presses in the country, with its 60th anniversary coming up in October. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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When it comes to papermaking, it is impossible not to mention Asia Pulp & Paper (APP) or consider its importance to the print manufacturing and publishing industries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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It has come to this: fast turnaround, great pricing, and best quality—the propositions defining the modern print manufacturing industry—are no longer enough to attract publishers. In fact, suppliers offering just those basics are considered average, run-of-the-mill players. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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Cambridge University Press swiftly restores censored 'China Quarterly' articles. The UK's Unicorn announces a new series in Chinese contemporary art books. The post China Notes: Cambridge’s Censorship Turnaround; Unicorn’s China Art Book Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-08-22 00:00:00 UTC ]
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A survey on what is selling in the market based on sales from bricks-and-mortar operations and online portals plus a look at a dozen major publishers’ revenues have revealed some of the bestselling titles in 2016 in China. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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A quick survey conducted by Beijing-based Bookdao for this PW report has identified 10 of the largest children’s book publishers in China, based on their consolidated revenues. Here is the list in alphabetical order. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The titles Chinese publishers are bringing to the Bologna Children’s Book Fair in April run the gamut from downright whimsical to outrageously adventurous. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Though describing the massive Chinese children’s book market is as easy as A, B, C (amazing, booming, crowded), explaining the forces behind its growth may take more than 1, 2, 3—but that is still a very good way to start. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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The Chinese home of Cipollino, Pippi Longstocking, Le petit Nicolas, and Tintin, China Children’s Press & Publication Group is the largest publisher in terms of output in the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-17 00:00:00 UTC ]
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Sales figures for the most popular modern authors round up familiar suspects from Dan Brown to JK Rowling. Taken together, they hint at surprising sales secretsSteve Berry could be forgiven for asking himself every day what it takes to make a book a global bestseller. Back in 2003, the former... Continue reading at The Guardian
[ The Guardian | 2017-01-17 00:00:00 UTC ]
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Bleacher Report is wading into live sports by broadcasting three top high-school football games on Facebook Live this fall. It’s a big production for the Turner-owned publisher, which will have 20 to 25 crew members involved in the production. While not the first publisher to stream a full game... Continue reading at Digiday
[ Digiday | 2016-10-13 00:00:00 UTC ]
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The latest act for comics publishing legend Bill Jemas sees him running the publishing operation of Take Two interactive, where the most recent project is a graphic novel adaptation of the horror classic 'Night of the Living Dead.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-30 00:00:00 UTC ]
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Penguin Random House is soft launching a new consumer and business-to-business lifestyle brand called Penguin Living. Continue reading at The Bookseller
[ The Bookseller | 2016-07-01 00:00:00 UTC ]
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Children's books play a leading role in the fragmented and state-controlled publishing industry in China, and titles in translation are an important part of the mix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-08 00:00:00 UTC ]
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The 2015 edition of BookExpo America will feature one of the biggest exhibits ever seen at the annual event—a 25,000-sq.-ft. display that will be home to China’s large contingent of publishers and authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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Digital reading technology has been widely embraced by the Chinese reading public. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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China Publishing Group Corp. (CPG) is China’s largest and most influential trade and professional publishing group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-22 00:00:00 UTC ]
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What Super Bowl Sunday is to ESPN, today is to the tech publishing world. For today, Apple will unveil (for the second time) its Internet-enabled “smartwatch,” appropriately dubbed the Apple Watch. Which means that every tech publication of note is live-blogging what is, despite the oversized... Continue reading at Digiday
[ Digiday | 2015-03-09 00:00:00 UTC ]
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