Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers and customers. Back in 2005, podcasts were barely on most people’s radar. That’s when many leaders within the space took their initial steps in dominating the platform. CaskStrength Media managing director Christina Philburn detailed her and her husband’s journey in taking such a leap, launching a podcast about whiskey. Thirteen years later, WhiskeyCast pulls in mid-six figures a year, publishing twice a week. While this sounds like an industry-insider podcast, only 11 percent of its audience actually works in alcohol. By creating such unique and specialized content, the podcast has become the “voice in everyone’s head when they’re buying whiskey,” said Philburn. At larger organizations, it’s possible to take advantage of the level of intimacy that podcasts provide, since it’s still a nascent market. Law.com is going through that journey now, unrolling podcasts that cater to its audience of lawyers, judges, and academics. “When we initially started doing this, our approach was everybody just do a podcast and we will figure out,” said Leigh Jones, editor-in-chief of Law.com. “We weren’t getting what we wanted.” Instead, Jones formalized the editorial process and decided she would... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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[ Editor & Publisher | 2012-03-14 00:00:00 UTC ]
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Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

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[ PC World | 2012-03-12 00:00:00 UTC ]
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Andy Healy promoted to publishing director at Immediate Media

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[ Media Week | 2012-03-12 00:00:00 UTC ]
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Lower ebook prices ahead as government threatens Apple, publishers?

The Justice Department has told Apple and five major publishers that it's planning to sue them for fixing ebook prices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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Bookshops bypassed by academic publishers

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[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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[ AllThingsD | 2012-03-08 00:00:00 UTC ]
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[ BBC World | 2012-03-08 00:00:00 UTC ]
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U.S. reportedly warns Apple, ebook publishers about price-fixing

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[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
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[ The Bookseller | 2012-03-07 00:00:00 UTC ]
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The Amazon Paradox: Coming to Terms With Publishing's Colossus

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[ The Atlantic | 2012-03-06 00:00:00 UTC ]
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[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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Tumblr: Online’s New Frontier for Publishers

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[ Publishers Weekly | 2012-03-05 00:00:00 UTC ]
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[ Engadget | 2012-03-04 00:00:00 UTC ]
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[ Folio Magazine | 2012-03-02 00:00:00 UTC ]
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[ Publishing Executive | 2012-03-02 00:00:00 UTC ]
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