Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is getting as much as 40 times more engagement on interest-targeted stories. Critics argue, however, that it will make publishers more reliant on Facebook -- which some warn could backfire if the social network changes its algorithm that decides what users see. The post Publishers take ad-targeting cues for Facebook posts appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-20 00:00:00 UTC ]

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Is Subscription the Future for Digital Comics?

The subscription model is changing how consumers get music, movies and TV shows, and now a number of services are trying the model on digital comics. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-24 00:00:00 UTC ]
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Amazon set to slash price of Prime membership for one day only

Amazon Prime is a good deal to begin with, bringing two day free shipping, video streaming of movies and TV shows, as well as original content, music streaming and even a Kindle lending library for those books you've been meaning to read. For all of that you pay an annual fee of $99, which is... Continue reading at Betanews

[ Betanews | 2015-09-23 00:00:00 UTC ]
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Amazon extends Prime Now to Birmingham

Amazon UK has extended Prime Now, which allows customers to receive goods within one hour of purchasing, to Birmingham and the surrounding areas. From today (6th August), shoppers in Birmingham, and towns such as Lichfield, Cannock and Tamworth, can benefit from the super-fast delivery times if... Continue reading at The Bookseller

[ The Bookseller | 2015-08-07 00:00:00 UTC ]
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BAFTA seeks writers for children’s film and TV

The British Academy of Film and Television Arts (BAFTA) is looking for aspiring writers of children’s films and TV shows for its new writing forum. The competition is part of the BAFTA Rocliffe New Writing Forum, a long-running initiative which was created to give a platform to undiscovered... Continue reading at The Bookseller

[ The Bookseller | 2015-06-23 00:00:00 UTC ]
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Here Are the 10 Instagram Food Personalities With the Best Engagement

It wasn't terribly long ago when credible food photographers and chefs really only wanted to be found in magazines like Bon Appétit and Food & Wine. But thanks to the explosion of mobile photography over the past few years, more and more culinary pros are showing off their best pics every... Continue reading at AdWeek

[ AdWeek | 2015-06-12 00:00:00 UTC ]
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Wal-Mart Tries to Catch Up With Amazon Prime but Lacks the Speed, Streaming Video

Wal-Mart Stores' planned competitor to the Amazon Prime service will have a price advantage, but catching up with its e-commerce rival won't be easy.Wal-Mart announced plans yesterday to give online customers unlimited free shipping for $50 a year, half the cost of Prime. What it lacks is... Continue reading at Advertising Age

[ Advertising Age | 2015-05-14 00:00:00 UTC ]
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Publishers take ad-targeting cues for Facebook posts

Facebook's tentacles are reaching deeper into the publishing ecosystem. One of its newest tools, interest targeting, lets publishers target their content on Facebook to fans of niche communities like sports or TV shows. The tool is showing results for publishers like The New York Times, which is... Continue reading at Digiday

[ Digiday | 2015-04-20 00:00:00 UTC ]
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Ian Harding Loves Connecting With Fans Online—Until They Show Up at His House

Specs Age 28 Claim to fame Stars as Ezra Fitz on ABC Family's Pretty Little Liars; five-time Teen Choice Awards winner Base Los Angeles Twitter @IANMHARDING What's the first information you consume in the morning? I wake up, I'll meditate, and then I'll read something. I try to wake up 45... Continue reading at AdWeek

[ AdWeek | 2015-03-31 00:00:00 UTC ]
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BitTorrent Will Soon Produce Its Own TV Shows

BitTorrent today announced a partnership with Rapid Eye Studios to launch BitTorrent Originals. Together, the pair will create original video content and distribute it exclusively on BitTorrent Bundle, the company’s publishing platform. The post BitTorrent Will Soon Produce Its Own TV Shows... Continue reading at Wired

[ Wired | 2015-02-12 00:00:00 UTC ]
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The Big Idea Competition crowns Aeronaut concept

A story about three animals in a hot air balloon has won The Big Idea Competition, which launched earlier this year to find multi-platform story ideas. The competition was announced in June by Chicken House publisher and m.d. Barry Cunningham and agent Neil Blair. The pair wanted to find... Continue reading at The Bookseller

[ The Bookseller | 2014-11-08 00:00:00 UTC ]
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Scribd Takes On Amazon's Audible With All-You-Can-Listen Audiobooks

The subscription service is adding 30,000 recorded books to the half-million ebooks it already offers.Thirteen months ago, San Francisco startup Scribd launched a service which aims to do for books what Netflix does for movies and TV shows. It offers a large-but-not-utterly-comprehensive... Continue reading at Fast Company

[ Fast Company | 2014-11-06 00:00:00 UTC ]
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Gillian Flynn, Diana Gabaldon's books dominate sales lists following screen adaptations

Sales bumps after books are adapted as movies or TV shows are nothing new, but 'Gone Girl' author Flynn and 'Outlander' writer Gabaldon are seeing their older books reappear and hold steady on bestseller lists as well. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-30 00:00:00 UTC ]
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LIMA report reveals top children's brands

Harry Potter, The Gruffalo, and Horrid Henry are the top book brands for children, according to a report commissioned by the Licensing Industry Merchandisers’ Association (LIMA). The report—released at the Brand Licensing Europe (BLE) exhibition, held in London last week—found that books were... Continue reading at The Bookseller

[ The Bookseller | 2014-10-21 00:00:00 UTC ]
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Game of Thrones spawns an app to help fans learn to speak Dothraki

Publisher promises it will arm you with enough vocabulary and grammar to have a complete conversation in DothrakiLanguages created for TV shows can have a powerful fascination for fans: just look at Star Treks Klingon language for proof of that. Game of Thrones Dothraki language also fits into... Continue reading at The Guardian

[ The Guardian | 2014-10-14 00:00:00 UTC ]
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So Starbucks Is Really Good at Instagram Videos, Too

Whether or not Starbucks' actual coffee gets you buzzing, the retailer's marketing efforts always seem like a pretty good wake-up call to the competition. The Seattle-based brand has shown rare ability with Facebook ads, Tumblr promos and mobile marketing. Now add Instagram videos to the mix. ... Continue reading at AdWeek

[ AdWeek | 2014-10-03 00:00:00 UTC ]
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Comic-Con Preview Night: New Books From Image, Dark Horse, Archie, D&Q

The traditional kickoff night for Comic-Con attracted the usual mob of fans looking to get their first glimpse of a show floor full of comics, games, TV shows and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-24 00:00:00 UTC ]
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Chris Colfer Doesn’t Want to Know What the Internet Thinks of Him

Specs Who Chris Colfer Age 24 Accomplishments Star of Fox’s Glee; screenwriter; author of The Land of Stories book series (his latest, A Grimm Warning, was just released) Base Los Angeles What’s the first information you consume in the morning? I immediately turn to my cellphone and look to... Continue reading at AdWeek

[ AdWeek | 2014-07-17 00:00:00 UTC ]
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Facebook announces listening feature

Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World

[ BBC World | 2014-05-22 00:00:00 UTC ]
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Amazon Is Raising The Cost Of Prime Membership

Analysts say the $20 bump, from $79 to $99, could add up to $1 billion to the company's revenue.Amazon Prime is a great deal. You get free two-day shipping on most of your packages, unlimited access to Amazon's growing trove of streaming movies and TV shows, and the ability to rent ebooks from... Continue reading at Fast Company

[ Fast Company | 2014-03-13 00:00:00 UTC ]
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HP donates $250,000 to women studying IT Security

Any job a man can do, so can a woman. Sure, there are physical differences between the sexes, but that does not have to impede success. One industry that has primarily been a men's club is IT. Historically, being a computer nerd has been a guy thing. However, over the years, women have been... Continue reading at Betanews

[ Betanews | 2014-02-25 00:00:00 UTC ]
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