Visitors to Fortune.com noticed something new over the past few weeks: a requirement to enter an email address in order to access content. “You’re paying for it with your email address in a sense,” says Fortune's chief marketing officer, Michael Joseloff. “We have done a lot of research into what will be most valuable for our audiences, and this is a chance to test some of that in advance of our official paywall, which we will put up in early March.” While the site will still offer some content for free, it will also create three tiers of paid content, priced at $5 per month (or $49 per year), $11 per month (or $99 per year) and $22 per month (or $199 per year). The paywall is a new initiative at the now-independent magazine, which was sold by Meredith Corp. to Thai-based businessman Chatchaval Jiaravanon for $150 million late in 2018. (Time Inc., which had published Fortune for decades, was itself acquired by Meredith earlier that year.) “We’ve always been part of larger-scaled media organizations,” Joseloff says. “This gave us a chance to think about what’s truly the best model to serve our customers and deliver the right value to them.” Fortune isn’t the only publisher to see paywalls as one way to continue moving away from an over-reliance on advertising and embrace the subscription business model. Just this month, Texas Monthly and The New Republic launched metered paywalls of their own. Achieving the necessary scale The industry has had a love-hate relationship... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-25 03:46:10 UTC ]
Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. Notre Drame: Monday’s devastating fire at Notre-Dame de Paris—or just Notre Dame... Continue reading at Advertising Age
[ Advertising Age | 2019-04-17 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition.The news from Cupertino: "Apple's string of new subscription services pushes... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast, John Avlon, nearly 500 industry leaders attended the awards ceremony at Brooklyn Steel. The New... Continue reading at AdWeek
[ AdWeek | 2019-03-15 00:00:00 UTC ]
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Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!When Meredith Corp. put Time magazine on the block following its purchase of Time Inc. in Nov. 2017, it tapped editor-in-chief Edward Felsenthal to... Continue reading at Advertising Age
[ Advertising Age | 2018-12-06 00:00:00 UTC ]
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Craig Kostelic and Monica Ray are tapped to oversee ad sales and consumer revenue, respectively, as the publisher organizes its brands under three chief business officers. The post Condé Nast Reorganizes Its Revenue Side—Again appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-23 00:00:00 UTC ]
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Nobody knows if consumer revenue, branded content, commerce, or events will make up for losses in the display ad market. But that isn’t stopping publishers from trying. At Moguls and the Digiday Publishing Summit in Key Biscayne, Fla., strong interest in alternative forms of revenue stood out:... Continue reading at Digiday
[ Digiday | 2018-10-08 00:00:00 UTC ]
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[caption id="attachment_109685" align="alignright" width="488"] Meredith Corp.'s Des Moines, Iowa headquarters.[/caption] Meredith has taken further steps in its long-term reorganization strategy that began after its acquisition of Time Inc. nearly two years ago. The Wall Street Journal first... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-13 00:00:00 UTC ]
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Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-13 00:00:00 UTC ]
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The Daily Beast will offer exclusive content to subscribers, joining other publishers who are betting on their audience and hoping they're loyal enough to pay for the material they post. Many publishing companies--including most recently, Bloomberg, Vanity Fair, Business Insider (and... Continue reading at AdWeek
[ AdWeek | 2018-06-27 00:00:00 UTC ]
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Men’s Health announced this week that Jamie Prokell will take on the role of creative director for the magazine, becoming Richard Dorment’s second hire since taking over as editor-in-chief. Starting July 2, Prokell will report directly to Dorment and will be in charge of guiding the brand’s... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-13 00:00:00 UTC ]
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Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace... Continue reading at Advertising Age
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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With consumer revenue and loyalty newly important, news publishers are personalizing their products more. The post News publishers are giving personalization a fresh look appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-22 00:00:00 UTC ]
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The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
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REVIEW: Nassim Nicholas Taleb is the Richard Wagner of uncertainty. While the Ring Cycle of the German composer/librettist portrayed the struggle of the gods in a series of operas, the Incerto series of books by the Lebanese-American author is devoted to humans - specifically how we deal with... Continue reading at Stuff
[ Stuff | 2018-03-03 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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Lies have become alternative facts and truth irrelevant in the face of power, while we all give up our privacyIn Book 8 of The Odyssey we read that the gods weave misfortune so that later generations have something to sing about. It wasn’t a god but a conman who now leads me to describe how –... Continue reading at The Guardian
[ The Guardian | 2017-10-30 00:00:00 UTC ]
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The Daily Beast and Wall Street Journal veteran will become the magazine's 18th editor-in-chief. The post Time Taps Ed Felsenthal, Digital Editor, to Succeed Nancy Gibbs as EIC appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-14 00:00:00 UTC ]
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Print publication, once vital household telephone directory, ends after 51 years as owner Yell fully digitises its businessThe Yellow Pages will stop printing from January 2019 after more than five decades, its owner Yell has announced. Yell has taken the decision to fully digitise the business,... Continue reading at The Guardian
[ The Guardian | 2017-09-01 00:00:00 UTC ]
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Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified... Continue reading at Advertising Age
[ Advertising Age | 2017-08-16 00:00:00 UTC ]
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