Publishers pursuing international subscribers face market-specific hurdles

American publishers are interested in growing their subscriber bases abroad. But international audiences pose unique challenges. The post Publishers pursuing international subscribers face market-specific hurdles appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-04-11 00:00:00 UTC ]
News tagged with: #american publishers

Other news stories related to: "Publishers pursuing international subscribers face market-specific hurdles"


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | All news stories tagged with: #bottom lines #b2b publications #target audience


International Publishers Association Outlines First Amman Regional Seminar

Put your text here. image By Porter Anderson, Editor-in-Chief | @Porter_Anderson subhed xxx The post International Publishers Association Outlines First Amman Regional Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-13 05:55:48 UTC ]
More news stories like this | All news stories tagged with: #publishers association #porter anderson


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | All news stories tagged with: #magazine publisher #digital content #e-book #free e-book #ll notice #phone calls #hanley wood #b2b publications #paying subscribers


Spain’s Publishers’ Federation Pledges a New Pact for Reading and International Outreach

Spain’s publishers’ federation, in a series of meetings with government, educational, and cultural leadership, hammer out an approach to invigorate reading domestically and promote Spanish literature internationally. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Toward a ‘State Pact’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-07-24 01:16:59 UTC ]
More news stories like this | All news stories tagged with: #editor-in-chief @porter_anderson #porter anderson #international outreach #post spain


Opportunity: International Publishing Fellowship

About the opportunitySix publishing professionals from the UK will be paired with counterparts in Georgia, Turkey or Ukraine. They will have the opportunity to visit their opposite number on a curated study visit, to gain sector insight and forge professional connections from September 2019 –... Continue reading at British Council global

[ British Council global | 2019-07-04 11:31:03 UTC ]
More news stories like this | All news stories tagged with: #international publishing #personal capacity #trade fiction #development fund


This Social Marketing Platform Is on Pace to Become the Largest Sports Content Publisher by Year-End

A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek

[ AdWeek | 2019-06-27 14:00:59 UTC ]
More news stories like this | All news stories tagged with: #content publisher #raised $9


Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released.  Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | All news stories tagged with: #book market #publishing industry


Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #harper #greater good #global head #technology company


Naomi Wolf faces ‘new questions’ as US publisher postpones latest book

Houghton Mifflin Harcourt had said it would stand by Outrages after row in UK over its historical accuracy, but has now recalled copies from storesNaomi Wolf’s US publisher has postponed the release of her new book and is recalling copies from booksellers, saying that new questions have arisen... Continue reading at The Guardian

[ The Guardian | 2019-06-14 12:45:53 UTC ]
More news stories like this | All news stories tagged with: #houghton mifflin harcourt #historical records


New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing

In a new venture in assisted self-publishing in political books, RealClearPolitics and Gotham Ghostwriters are working with 'hybrid' publisher Amplify. The post New Imprint RealClearBooks Aims ‘To Disrupt’ the Political Market With Self-Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-06-13 05:50:40 UTC ]
More news stories like this | All news stories tagged with: #self-publish #political books #self-publishing appeared


International Publishers Association Partners With UAE’s Dubai Cares on African Challenges

The new IPA-Dubai Cares partnership provides close to $1 million for efforts ‘to address pressing African publishing ecosystem challenges.' The post International Publishers Association Partners With UAE’s Dubai Cares on African Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-20 21:34:57 UTC ]
More news stories like this | All news stories tagged with: #$1 million


International Publishers Association Names Jessica Sänger To Lead Copyright Committee

Following her engagement in the development of the European copyright directive, Jessica Sänger now will helm the IPA's important copyright committee. The post International Publishers Association Names Jessica Sänger To Lead Copyright Committee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jessica snger


Go West: Publisher services operation looks to UK market to fuel growth

After tasking former History Press m.d. Tim Davies to lead its expansion in the UK, Westchester Publishing Services has signed up a number of clients from this side of the Atlantic.   Continue reading at The Bookseller

[ The Bookseller | 2019-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #history press #fuel growth #uk market


New Speakers in the International Publishers Association Nairobi Seminar

An award-winning teacher, a leader in indigenous-language publishing, and a publisher called "the father of African publishing" are on the bill in Kenya. The post New Speakers in the International Publishers Association Nairobi Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #african publishing #publisher called #indigenous-language publishing


International Publishers Association Names Its 2019 Prix Voltaire Shortlist

Book publishers on the 2019 International Publishers Association Prix Voltaire shortlist come from Egypt, Iran, Myanmar, South Africa, and Turkey. The post International Publishers Association Names Its 2019 Prix Voltaire Shortlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #south africa #book publishers


George Pell trial: journalists and publishers face court over coverage

Among those facing contempt charges are Nine Entertainment Co, the Age, Macquarie Media and several News Corp publicationsThree dozen journalists and publishers are to face court on Monday over their coverage of Cardinal George Pell’s trial for child sex abuse, with prosecutors seeking fines and... Continue reading at The Guardian

[ The Guardian | 2019-04-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jail terms #macquarie media


Books Heard ‘Round the World: A New Survey of International Audiobook Markets

The Audio Publishers Association, Bookrepublic, and Bologna Children's Book Fair have begun surveying various audiobook markets. The post Books Heard ‘Round the World: A New Survey of International Audiobook Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #bologna children


The International Publishers Association’s Seminar Series in Nairobi: ‘Africa Rising’

In June, the IPA's seminar series for African publishing will address talent and readership development, digital opportunities, copyright protection, and more. The post The International Publishers Association’s Seminar Series in Nairobi: ‘Africa Rising’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #copyright protection #digital opportunities #african publishing #africa rising


Vice's $1.9M settlement, the return of The Face, Anna Wintour parties in Brooklyn: Publisher's Brief

Covered: Influential music site Pitchfork, which was acquired by publishing conglomerate Cond Nast in 2015, flexed its cultural muscle last night by hosting a party to celebrate its first digital cover, featuring singer-songwriter-model-actress Sky Ferreira. The animated coverone is planned each... Continue reading at Advertising Age

[ Advertising Age | 2019-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #instagram account #front page #conde nast


How Publishers Are Streamlining Their Businesses With Marketing Automation

From controlling the temperature in our homes and offices to helping drive our cars, automation is changing our everyday lives. This shift is transforming the way that we do business as well, and has been a game changer in the way that publishers approach marketing. By tapping into marketing... Continue reading at Folio Magazine

[ Folio Magazine | 2019-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #embrace technology #media landscape #multiple platforms #game changer #helping drive