Publishers on Facebook Audience Network Can Now Set CPM Targets

Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the minimum bid they are willing to accept for ad placements, publishers... Continue reading at 'AdWeek'

[ AdWeek | 2017-08-01 00:00:00 UTC ]
News tagged with: #ad placements #thousand impressions

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News Publishing Co. Files Chapter 11 Reorganization

News Publishing Co., parent corporation of the Rome News-Tribune, Calhoun Times, Walker County Messenger, Catoosa County News, Cedartown Standard and Rockmart Journal, has filed a petition for Chapter 11 reorganization. Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
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China Will Never Be a Gold Mine for Western Publishers

Cultural differences aside, China's book market is itself largely a self-contained entity—politically, socially and, more importantly, economically. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gold mine #western publishers #cultural differences #book market


Touch Publishing Platform Onswipe Now Reaching 10M Monthly Active Users On iOS

Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #touchscreen devices #big year


News Corp. Says Publishing Unit Lost Money

The media conglomerate, which plans to separate its entertainment businesses from its publishing businesses into two separate listed stocks next year, said the publishing company would have reported a net loss of $2.08 billion in the year through June 30 if it had been a stand-alone company. Continue reading at AllThingsD

[ AllThingsD | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media conglomerate #entertainment businesses #publishing businesses #net loss


2012: the year of self-publishing

The most recent sign that self-publishing is on the rise? New York Times book critic Michiko Kakutani chose a self-released book as one of her favorite titles of the year. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favorite titles


News Corp publishing loses $2.1bn

News Corporation said its publishing wing, which is set to be split off as a separate business, incurred losses of $2.1bn in the last financial year. Continue reading at BBC News

[ BBC News | 2012-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news corporation #publishing wing #separate business #financial year


Bloomsbury Targeting Digital Readers In New Global Campaign

Bloomsbury, with its new Just Great Reads promotion, is running what it is calling the "first ever" global marketing campaign targeted expressly at readers who favor devices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-21 00:00:00 UTC ]
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Faber co-publishes interactive '39 Steps'

Faber has teamed up with publishers from different sectors to create an interactive version of... Continue reading at The Bookseller

[ The Bookseller | 2012-12-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #interactive version


Publishers Lunch Opens “Bookateria” Book Discovery Site with Random House

Bookateria, a new book discovery and sales site, features titles that are being discussed, reviewed and recommended by those in the industry and the media. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house #book discovery


World Publishing Expo Brings New Ideas, New Orders

Newspaper publishing vendors and professionals convene in Frankfurt for education, networking, and business opportunities Publishers, journalists, production vendors, and techies from every corner of the digital market met in Frankfurt, Germany, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business opportunities


The War Between Publishers and Libraries Over Ebooks: An Overview

At the heart of the debate between publishers and libraries over ebook pricing and lending is a simple question: do libraries increase book sales or cannibalize them? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook pricing #simple question


Curating New Audiences Through Content Syndication

Developing a content syndication partnership with a larger brand can have long-term benefits that extend beyond the day, week or month your publication’s copy is housed on another site. Introducing readers to your brand via an already trusted source can help create and reach new readers that... Continue reading at Folio Magazine

[ Folio Magazine | 2012-12-18 00:00:00 UTC ]
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Children's publishers ready Christmas digital strategies

Children's publishers' digital Christmas strategies are already being unwrapped, with... Continue reading at The Bookseller

[ The Bookseller | 2012-12-17 00:00:00 UTC ]
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3 Key Developing Book Markets for Publishers to Watch in 2013

Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #western publishers #coming years


Puffin Post set to close

Puffin Post is to be discontinued in the new year after Penguin brought the brand back in house... Continue reading at The Bookseller

[ The Bookseller | 2012-12-14 00:00:00 UTC ]
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Amazon wins EU ebook pricing battle with Apple and major book publishers

The European Union has accepted an offer from Apple and four major publishers to reduce pricing restrictions on content offered at Amazon and other book-sellers. After being caught out by the EU, we heard that the offer was likely to be adopted last month, and the commission has now confirmed... Continue reading at Engadget

[ Engadget | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european union #major publishers #most-favored nation #lagardere sca #hachette livre #striking deals #favored nation


Apps For Everyone: 29th Street Publishing Helps Writers Get Paid

29th Street Publishing sees no reason why selling subscriptions shouldn’t be as easy as blogging. At a time when print magazines such as Newsweek and tablet publications like The Daily are shuttering, the team at 29th Street Publishing is betting on the future of magazines for iPad and... Continue reading at Fast Company

[ Fast Company | 2012-12-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print magazines #independent publishing #selling subscriptions


Harper and Rainforest Action Network Collide Over New Warning

A new advisory from the Rainforest Action Network that some of HarperCollins's children's books contain fiber from vulnerable rainforests has brought an angry reply from the publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-13 00:00:00 UTC ]
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Boyd's new Bond tale set in sixties

William Boyd's James Bond novel, due out next autumn, will be set in 1969, according to an... Continue reading at The Bookseller

[ The Bookseller | 2012-12-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #william boyd #james bond