What's old is new again. Publishers including Mic, Ozy and Skift are trying to seduce readers into signing up for their newsletters by cajoling them with cash and trips. The scheme takes a page from the the playbook of Publishers Clearing House, which uses contests to great effect (and controversy). The problem: attracting more readers doesn't mean attracting more engaged readers. Email campaigns sent to 50,000 to 75,000 people have open rates of just 16 percent, according to Mailchimp data. The post Publishers’ new old-fashioned newsletter growth hack: contests appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-10-20 00:00:00 UTC ]
Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday
[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this