Publishers are increasingly coming around to the idea of a distributed future. They're re-allocating resources to build teams that produce content for specific social platforms, and they're giving away articles on platforms like Apple News, Facebook and Flipboard, hoping to make money by selling ads against them there instead of just linking back to their own sites.Not wanting to undermine the apparent size of their audiences, publishers have taken comfort in promises that their traffic on these platforms would count toward audience measurement tallies from third-party companies such as ComScore. But some have been disappointed to find that "keeping" the traffic they earn that way comes at an additional cost.There are unique technical challenges to implenting ComScore tracking on each specific platform, and publishers are being asked to underwrite the extra services. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-03-02 00:00:00 UTC ]
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American book chain Barnes & Noble is reportedly seeking bids for its publishing arm Sterling... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Strong ebook sales over the festive period compensated for the decline in physical sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Meredith Corporation is acquiring the assets of Disney Publishing Worldwide’s FamilyFun. Beginning in March 2012, FamilyFun and its associated special interest publications, as well as Toyhopper and other magazine apps, will be published by Meredith. Continue reading at Folio Magazine
[ Folio Magazine | 2012-01-04 00:00:00 UTC ]
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E-books and audio books on the Web site of the New York Public Library. Publishers are waiting for an industrywide approach to e-lending to gel. Continue reading at The New York Times
[ The New York Times | 2011-12-25 00:00:00 UTC ]
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China's biggest online book retailer Dangdang has launched its ebook platform in China, with... Continue reading at The Bookseller
[ The Bookseller | 2011-12-23 00:00:00 UTC ]
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Jeff Kinney, author of the Diary of a Wimpy Kid series, has filed a trademark lawsuit against... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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The Good Muslim, The Marriage Plot and Go the F**k to Sleep are among the books literary... Continue reading at The Bookseller
[ The Bookseller | 2011-12-21 00:00:00 UTC ]
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Inc. magazine is one of the latest publishers to enter the booming e-commerce space through its partnership with RapidBuyr, a daily online deals service geared toward small and medium-sized businesses. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-21 00:00:00 UTC ]
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Beginning January 1, HarperCollins will be using Ingram Publisher Services/Spring Arbor as its exclusive distributor to the Christian market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-19 00:00:00 UTC ]
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Faber is to publish a "definitive" biography of entertainment mogul Simon Cowell by... Continue reading at The Bookseller
[ The Bookseller | 2011-12-15 00:00:00 UTC ]
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It's been 18 months since News Corp erected paywalls around The Sunday Times and The Times. Mike Fletcher assesses whether the paywall model is the future for online publishing and talks exclusively with News International to discover a shift in strategic thinking. Continue reading at Media Week
[ Media Week | 2011-12-14 00:00:00 UTC ]
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Bounce! Sales & Marketing Ltd is to expand the number of publishers it represents following... Continue reading at The Bookseller
[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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Semi-Homemade, the magazine of Food Network celebrity chef Sandra Lee, will no longer be published by Birmingham, Alabama-based Hoffman Media following its January/February 2012 issue. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-09 00:00:00 UTC ]
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Mainstream has bought a book aimed at guiding modern single girls on their search for love, to be... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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HarperCollins and Canongate have backed Fabers Stephen Pages calls for a new... Continue reading at The Bookseller
[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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As the e-commerce craze gets hotter, publishers looking to get into the game are faced with many questions. Some of these include how the business model of the e-commerce operation will operate; how it integrates seamlessly into editorial while avoiding advertising influence; and perhaps most... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Apple's entry into the ebook business hasn't been a huge success, but it has still registered with European antitrust regulators. Continue reading at AllThingsD
[ AllThingsD | 2011-12-06 00:00:00 UTC ]
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More than a third of publishers internationally believe that digital formats will account for at... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Even in tense times, there is far more that unites publishers and libraries than divides them. And if one needs proof that librarians and publishers share common goals and can work together to mutual benefit, they need look no further than the career of Marcia Purcell, Random Houses v-p of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-12-02 00:00:00 UTC ]
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Dan Shannon, publisher of North Carolina city titles Chapel Hill and Durham Magazines, has spotted a hole in the current news publishing model. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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