Publishers Experiment with Netflix Tie-ins, New Formats

A looks at trends at the Licensing Expo in Las Vegas shows that licensed publishing is in a challenging phase, with both retailing and entertainment distribution undergoing significant transformations. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
News tagged with: #licensing expo #licensed publishing

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Netflix Makes First Acquisition With Comic-Book Publisher

Netflix announced its first-ever acquisition, snapping up a comic-book publisher and pushing a strategy that has also been popular with major Hollywood studios for years: Superheroes.Netflix agreed to buy Millarworld, the publisher behind characters and stories like "Kingsman" and "Old Man... Continue reading at Advertising Age

[ Advertising Age | 2017-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #undisclosed amount #streaming service #walt disney #captain america #civil war


Netflix acquires Mark Millar's comics publishing house (updated)

Mark Millar is a well-known name in the world of comics, which is why today's announcement is such a big deal. Netflix has revealed that it's acquired Millarworld, Millar's comic book empire, and will be creating original movies and TV shows from the... Continue reading at Engadget

[ Engadget | 2017-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mark millar #big deal #tv shows


Netflix’s First Acquisition Is Comic Book Publisher Millarworld

Netflix has acquired the comic book publisher Millarworld, giving the streaming service a handful of new titles even as it continues to build out its Marvel world. Today, Netflix announced the deal as its first acquisition, which gives it comic titles such as Kick-Ass, Kingsman and Wanted. Terms... Continue reading at AdWeek

[ AdWeek | 2017-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #netflix announced #streaming service


Top publishing execs say interstitial ads are the worst user experience trade-off

Digital media means user experience often is compromised for aggressive monetization tactics. We took a temperature check to find the biggest issues. The post Top publishing execs say interstitial ads are the worst user experience trade-off appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest issues


Marketers’ “Customer Experience” Chorus is Good News for Publishers

A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post marketers #publishers appeared


Licensing Expo Shows Deep Bond Between Books and Tie-Ins

The 2017 Licensing International Expo, held last month, highlighted the symbiotic relationship between books and licensed products. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #symbiotic relationship #licensed products


Publishers welcome PRH pledge to pay work experience participants

Other publishers have welcomed Penguin Random House's new stance on paying work experience participants, after it pledged to pay the National Living Wage to 450 candidates every year. Continue reading at The Bookseller

[ The Bookseller | 2017-04-21 00:00:00 UTC ]
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Hodder to publish ITV tie-in Save Money Good Food

Hodder & Stoughton have signed up a new cookery book to accompany an eight-part prime-time TV series commissioned for ITV this spring. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #cookery book


London Book Fair 2017: Cory Doctorow Unveils His Latest Publishing Experiment—Fair Trade E-Books

For his forthcoming book, Walkaway, out in April, the bestselling author has devised a novel approach to selling the digital edition. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling author #digital edition


Puffin to publish Worst Witch tie-in

Puffin Books will next month publish a new version of Jill Murphy’s The Worst Witch to tie-in with a CBBC adaptation. Continue reading at The Bookseller

[ The Bookseller | 2016-12-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #puffin books #month publish #jill murphy


Walker to publish Sainsbury’s Christmas ad tie-in

Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller

[ The Bookseller | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #walker books


Watch Today, Read Today: Book Tie-Ins Are Hitting the Market Faster

Publishers are accelerating the development cycle for licensed tie-ins to satisfy consumer demand. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read today


How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year


Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles


Pavilion to publish ‘The Secret Life of Puppies’ TV Tie-In

Pavilion Books will publish the official companion to the "hugely successful" Channel 5 series "The Secret Life of Puppies" this October. Continue reading at The Bookseller

[ The Bookseller | 2016-09-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pavilion books #secret life #tv tie- #hugely successful


Japanese and American Publishing Executives Explore Closer Ties

A recent dinner in New York is seen as a first step in opening a new dialogue between the countries' publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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New Netflix logo has UK publishing company seeing double

Independent company, Prolific North, is unhappy about the streaming giant’s new ‘N’ logo, unveiled this week.The Netflix logo is at the centre of a David and Goliath tussle with a digital media company in the north of England which said it bears a striking resemblance to its own company... Continue reading at The Guardian

[ The Guardian | 2016-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent company #streaming giant #striking resemblance


Fantastic Beasts tie-ins to HarperCollins and Scholastic

Warner Bros Consumer Products has signed licensed publishing deals with HarperCollins, Scholastic and Insight Editions for the upcoming film Fantastic Beasts and Where to Find Them, set in J K Rowling’s Wizarding World. Continue reading at The Bookseller

[ The Bookseller | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #insight editions #wizarding world


Little, Brown Takes On Tie-Ins for DreamWorks's 'Dinotrux'

Little, Brown Books for Young Readers has secured the publishing rights for DreamWorks Animation's Netflix-exclusive TV show, 'Dinotrux.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dreamworks animation #brown takes #brown books #young readers #publishing rights