Publishers are switching affections from Snapchat to Instagram

Facebook’s Instagram is copying Snapchat’s features left and right, and the moves are paying off with publishers. The post Publishers are switching affections from Snapchat to Instagram appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-14 00:00:00 UTC ]

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Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
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