Procter & Gamble, a U.S. soccer sponsor, backs the women’s team's fight for equal pay: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S. soccer, took out a full-page ad Sunday in The New York Times to back the women’s team in their battle for equal pay. The ad urged the federation to be “on the right side of history.” The company also said it’s making a donation to the World Cup-winning team’s players association—a total of $529,000, or $23,000 each for the 23 players. The New York Times writes,  It is the first of more than a dozen U.S. Soccer partners and sponsors to side so openly with the team in the equal pay fight, and its support could increase the pressure on federation officials on the eve of mediation discussions to try to resolve the players’ federal gender discrimination lawsuit. On NBC’s “Meet the Press,” team co-captain Megan Rapinoe said more companies should be doing the same. Powerful corporations “have so much weight that they can throw around, and I think that they just need to get comfortable with throwing it around,” she said. (Watch her comments starting around 31:40.) Will others join P&G? Because as Rapinoe says, “big sponsors can just write the check.”  Billions  Two days of Amazon Prime Day sales are underway (and some of the best deals, naturally, are Amazon's own products, like... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-15 10:00:00 UTC ]

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The new Kindle Oasis adjusts its screen color to the time of day

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[ Engadget | 2019-06-19 13:00:00 UTC ]
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Big Tech Can Stay Ahead of Regulators by Breaking Itself Up

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[ Wired | 2019-06-10 11:00:00 UTC ]
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Break Up Big Tech? Some Say Not So Fast

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[ Wired | 2019-06-07 18:39:40 UTC ]
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[ Publishers Weekly | 2019-06-04 04:00:00 UTC ]
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[ Fast Company | 2019-06-01 01:34:36 UTC ]
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Big Tech: Breaking Us Up Will Only Help China

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[ Wired | 2019-05-23 11:00:00 UTC ]
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Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

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[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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NewFronts or TV upfronts? Lines blur as digital publishers mature

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[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Roger McNamee: ‘It’s bigger than Facebook. This is a problem with the entire industry’

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[ The Guardian | 2019-02-16 00:00:00 UTC ]
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[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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Writer and physicist Alan Lightman finds room for science and spirituality

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[ The Christian Science Monitor | 2018-10-19 00:00:00 UTC ]
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[ The Guardian | 2018-07-26 00:00:00 UTC ]
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[ The Bookseller | 2018-05-11 00:00:00 UTC ]
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A ‘World Without Mind’: Big Tech’s Dangerous Influence

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[ Knowledge@Wharton | 2017-10-14 00:00:00 UTC ]
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