Print mags find equilibrium

Nine months into the year, one media trend seems clear: titles may come and go, but magazines made from paper-and-ink are sticking around. Publishers launched 155 magazines in the first three quarters of 2012, among them Fairchild Publications' men's fashion quarterly M and northeast Mississippi's new lifestyle title Mud & Magnolias. That marked a slight improvement over the 151 print titles that came to life in the same period a year ago, according to numbers released Monday from MediaFinder.com, which calls itself the largest online database of U.S. and Canadian publications. An even more promising statistic for the period: Only 55 magazines folded, compared to a loss of 119 titles a year ago. "We're going to have print until people work out the monetization of digital," said Trish Hagood, president of MediaFinder.com. "It's like the new normal." Lifestyle—particularly luxury lifestyle—has been a growth category this year, with high-end freebie DuJour joining M. (Later in October, Rodale will bring Best Life back to newsstands. The men's luxury title was folded in 2009.) Among the titles that ceased publishing was Stuff Magazine. This summer it was folded into alternative weekly The Boston Phoenix, which was renamed The Phoenix. MediaFinder.com also counted 26 digital-only "magazine" launches, including Atlantic Media's global business website Quartz. Six digital titles folded, including three published by Nomad Editions. Founded by magazine industry veteran Mark... Continue reading at 'Crains New York'

[ Crains New York | 2012-10-01 00:00:00 UTC ]
News tagged with: #alternative weekly

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