PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin Random House-branded YouTube and Twitter channels.  Random House’s Twitter feed told its followers: "Don't forget that we'll be moving in with @PenguinUKBooks as of tomorrow - follow us there to keep hearing about all our books and authors!” Continue reading at 'The Bookseller'

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
News tagged with: #penguin brand #corporate news #twitter channels #random house

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Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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Media Decoder: Lawrence Steps Down as Norton's Editor In Chief

The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times

[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Media Decoder: The Question 'Who Is Herman Cain?' Soon To Be A Book

The Republican candidate has sold his memoir to the conservative imprint of Simon @ Schuster. Continue reading at The New York Times

[ The New York Times | 2011-06-29 00:00:00 UTC ]
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Sean Holzman Named Chief Brand Development Officer with Bonnier

Bonnier announced that Sean Holzman is now its chief brand development officer, a newly created role in the company. Holzman comes from Source Interlink Media, where he acted as president of the enterprise division. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-28 00:00:00 UTC ]
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Media Decoder: Using E-Books to Sell More Print Versions

The publisher Algonquin is offering digital books at a discount or free to customers who buy certain trade paperback or hardback books. Continue reading at The New York Times

[ The New York Times | 2011-06-27 00:00:00 UTC ]
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American Media, Inc. Buys OK! Magazine

After a month of speculation and reports of bids from Time Inc., American Media, Inc. announces it has purchased the U.S. edition of OK! Magazine from Northern & Shell. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Social enterprise group buys Garforth indie

Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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Penguin "amplifies" Kerouac classic

Written By: Graeme Neill Publication Date: Mon, 20/06/2011 - 14:00 Penguin has released an iPad version of Jack Kerouac's legendary beat novel On the Road, which includes side by side comparisons of Kerouac's scroll draft and the final version. read more Continue reading at The Bookseller

[ The Bookseller | 2011-06-20 00:00:00 UTC ]
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The Nook Gets a Nudge From Consumer Reports

Barnes & Noble's newest Nook has fewer features than its predecessor, as well as many other rivals. That's great, says Consumer Reports, which has crowned the new $139 device its favorite ebook reader. It's the first time the magazine has put an e-reader made by anyone other than Amazon at... Continue reading at AllThingsD

[ AllThingsD | 2011-06-18 00:00:00 UTC ]
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The Bookseller Group launches consumer title

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[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Hachette's Red wins Consumer Mag of the Year

Times Higher Education and publisher Hachette Filipacchi were among the big winners at the 2011 PPA Awards last night, hosted by Scottish comedian Kevin Bridges and with a special appearance by 'Happy Days' actor Henry Winkler. Continue reading at Media Week

[ Media Week | 2011-06-16 00:00:00 UTC ]
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IGN Entertainment appoints first head of consumer and lifestyle

IGN Entertainment, the News Corporation-owned publisher of IGN and AskMen, has appointed Michael Hand to the newly created role of head of consumer and lifestyle, as it moves to grow its UK commercial team. Continue reading at Media Week

[ Media Week | 2011-06-13 00:00:00 UTC ]
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Northstar Travel Media Buys PhoCus Wright Inc.

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[ Folio Magazine | 2011-06-10 00:00:00 UTC ]
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Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

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[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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[ The Bookseller | 2011-06-09 00:00:00 UTC ]
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[ The Bookseller | 2011-06-07 00:00:00 UTC ]
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BEA: big ideas, B&N and global brands

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[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Penguin signs up Walliams memoir

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[ The Bookseller | 2011-06-03 00:00:00 UTC ]
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Chiki Sarkar appointed Penguin India publisher

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[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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