PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin Random House-branded YouTube and Twitter channels.  Random House’s Twitter feed told its followers: "Don't forget that we'll be moving in with @PenguinUKBooks as of tomorrow - follow us there to keep hearing about all our books and authors!” Continue reading at 'The Bookseller'

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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