PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin Random House-branded YouTube and Twitter channels.  Random House’s Twitter feed told its followers: "Don't forget that we'll be moving in with @PenguinUKBooks as of tomorrow - follow us there to keep hearing about all our books and authors!” Continue reading at 'The Bookseller'

[ The Bookseller | 2015-02-04 00:00:00 UTC ]

Other news stories related to: "PRH shifts consumer social media to Penguin brand"

Random House US to bring 17K books to iBookstore

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 18:05 Random House US is introducing 17,000 books to the iBookstore, several days after it announced it had moved to agency pricing. At this afternoon's Apple iPad event in San Francisco, Apple c.e.o. Steve Jobs said users have... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this

Random House UK to stay outside of agency despite US move

Written By: Charlotte Williams Publication Date: Tue, 01/03/2011 - 09:53 Random House UK has said it will continue to evaluate options for ebook pricing but will not follow its US business in adopting the agency model. A statement from Random House US issued overnight said agency would... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this

Media Decoder: Random House Adopts New Model for Selling E-Books

Beginning Tuesday, Random House will join other major book publishers in selling its ebooks using the so-called agency model, setting its own prices for ebooks while the retailer takes a commission. Continue reading at The New York Times

[ The New York Times | 2011-03-01 00:00:00 UTC ]
More news stories like this

UK's big four could be worst hit in REDgroup collapse

Written By: Charlotte Williams Publication Date: Fri, 25/02/2011 - 08:45 The UK's big four publishing groups—Penguin, Hachette, Random House and HarperCollins—could be the worst hit in terms of exposure to the ANZ market according to Nielsen BookScan data, following REDgroup's collapse in... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this