PRH Children’s hires Alex Moyet as brand director

Alex Moyet, formerly senior marketing manager at Activision, has joined Penguin Random House (PRH) Children’s as brand director. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-04-10 00:00:00 UTC ]
News tagged with: #prh children #brand director

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Alex Ferguson events tour announced

Sir Alex Ferguson will do a nationwide promotional tour for his forthcoming memoir. The book,... Continue reading at The Bookseller

[ The Bookseller | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forthcoming memoir

Tesco hires former Reed Elsevier chief financial officer

Former Reed Elsevier chief financial officer Mark Armour has been hired by Tesco as a non-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-03 00:00:00 UTC ]
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Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Soft April for Adult, Children Sales

April adult book sales fell 4.0% compared to last April, while sales in the children’s/young adult segment dropped 33.1%, according to figures released in AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #0% compared #figures released

Colin Dickerman named Flatiron editorial director

Colin Dickerman, formerly executive editor at The Penguin Press, has been named as editorial... Continue reading at The Bookseller

[ The Bookseller | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin press

LinkedIn Partners With Startup to Curate Content for Brands

More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter page #big step

Frankfurt Book Fair Director on German/Brazilian Collaboration

With Brazil as Guest of Honor at this year's Frankfurt Book Fair some 250 Brazilian books are being translated and Germany will feature at Rio's book fair this month. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair

Marano hired at Kobo Writing Life

Kobo has hired former Waterstones digital content acquisitions manager Diego Marano to head up... Continue reading at The Bookseller

[ The Bookseller | 2013-08-19 00:00:00 UTC ]
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Argentina Exhibits Growing Professionalization in Children’s Publishing

Children's and YA already account for 22% of the Argentine book market and innovation and increased professionalization is helping the segment to grow. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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Morrison and Peacock appointed at PRH

Neil Morrison has been appointed as group HR director and Helena Peacock as group legal director... Continue reading at The Bookseller

[ The Bookseller | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #neil morrison #helena peacock

ADVERTISING SALES DIRECTOR

Salary trends switched and the gap between b-to-b, consumer and association advertising sales directors shrunk in this year’s survey. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Brands for Babies

The youngest end of the children's publishing business has seen a surge in licensing deals, with publishers tying in with infant and toddler development brands from the worlds of toys and entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #licensing deals

Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishing #increasing number

International Approaches to Children’s Publishing in China

A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international publishers

Ball appointed at Little, Brown children's

Karen Ball, head of editorial at Working Partners, is to join Little, Brown as publisher for YA... Continue reading at The Bookseller

[ The Bookseller | 2013-07-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #karen ball #working partners

Weldon stresses 'autonomy' at PRH UK

Penguin and Random House UK will continue to operate as distinct publishing businesses and from... Continue reading at The Bookseller

[ The Bookseller | 2013-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh uk

General Mills Ramps Up Social for 37 Brands

General Mills and Spredfast are announcing today that the consumer packaged goods giant has implemented the tech vendor's newly upgraded system to manage content publishing and consumer engagement across Facebook, Twitter, YouTube, Google+ and LinkedIn. The General Mills development... Continue reading at AdWeek

[ AdWeek | 2013-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #community managers #paid ads #emerging platforms #weight watchers #community management #ad buying

AUDIO: Should adults read children's books?

Jennie Bristow, associate fellow at the University of Kent, says grown-ups read children's books because they feel 'disenchanted with adult culture'. Continue reading at BBC News

[ BBC News | 2013-06-25 00:00:00 UTC ]
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