PRH bolsters consumer engagement team

Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement team as audience development director and social media producer respectively, to build direct relationships with readers through digital marketing and partnerships, using the Penguin brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
News tagged with: #high profile #brand director #digital marketing #penguin brand

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B&N Revises Microsoft Deal; Microsoft Consumer Reader Coming?

Barnes & Noble as disclosed some modifications to its agreement with Microsoft that will give B&N the option to not develop additional Nook Window apps. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


John Blake joins PRH UK distribution

Penguin Random House UK Distribution has signed a deal with John Blake Publishing Ltd.... Continue reading at The Bookseller

[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Pew: Americans are ‘Actively Engaged’ with Public Libraries

Calling it “the first of its kind” Pew officials said the report, “sheds light on broader issues around the relationship between technology, libraries, and information resources in the U.S.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public libraries #actively engaged #sheds light


Consumer Trust Still the Biggest Hurdle for Native Advertisers

Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age

[ Advertising Age | 2014-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study conducted


Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #real-time bidding


Changes at PRH Audio

Penguin Random House Audio, which was unified under the direction of Amanda D'Acierno in September, announced further promotions and changes in its reporting structure. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh audio #reporting structure


'Divergent' film company teams with Sephora for a makeup line

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #makeup line #upcoming movie #veronica roth #hunger games #makeup products #clothing line


'Divergent' film company teams with Sephora for a makeup line (+video)

Sephora has released a makeup line based on the upcoming movie 'Divergent,' adapted from the young adult book of the same name by Veronica Roth. Fellow young adult franchise 'The Hunger Games' also had tie-in makeup products, as well as a clothing line. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #upcoming movie #veronica roth #hunger games #makeup products #clothing line


Pearson Earned 78 Million Pounds from PRH

Pearson reported a contribution to earnings of 78 million pounds from Penguin and Penguin Random House in 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson reported


Stephen Page: Publishers need 'permanent conversation with consumers'

"There are a lot of people doing a lot of things we used to do," Stephen Page told the... Continue reading at The Bookseller

[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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In appeal, Apple says ebook ruling will harm consumers

Apple had no knowledge that publishers were engaged in a conspiracy in December 2009 or at any other point, the company said in its appeal against a district court ruling which found Apple and five major U.S. publishers had conspired to fix ebook prices.The district court’s findings show that... Continue reading at PC World

[ PC World | 2014-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #ebook pricing #ebook versions


Greene & Heaton teams with CompletelyNovel

Self-published platform CompletelyNovel is teaming up with Greene & Heaton literary agency to... Continue reading at The Bookseller

[ The Bookseller | 2014-02-20 00:00:00 UTC ]
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Kobo Teams with Bella Andre for French Translations

Author Bella Andre has struck a deal with Kobo that will give the e-bookseller exclusive rights to the French translation of some of her titles for a three month period. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bella andre


Marvel, iVerse Team to Offer Global Comics App

Marvel Entertainment and digital comics vendor iVerse have launched the Marvel Global Comics App, allowing readers to get Marvel digital comics in twelve foreign languages. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marvel entertainment #allowing readers


PRH looks to grow UK distribution business

Penguin Random House UK will not be changing its distribution sites in the UK, in the wake of... Continue reading at The Bookseller

[ The Bookseller | 2014-02-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution sites


PRH Closing Pittston, Kirkwood Warehouses

The integration of Penguin Random House took a big physical step forward Thursday afternoon with the news that the company will close two of its four U.S. warehouses by June 2015. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-06 00:00:00 UTC ]
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Curious Fox expands team

Children’s publisher is expanding its team by appointing Helen Freeman to the newly created... Continue reading at The Bookseller

[ The Bookseller | 2014-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly created


Bolstered by Digital, Meredith Stabilizes

Judging by its 2014 fiscal first half earnings report, Meredith's National Media Group is stabilizing as it continues to diversify its revenue streams and adapt to a changing marketplace. The publisher of brands like Better Homes & Gardens and Parents saw revenue increase slightly to $517... Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams #changing marketplace #homes gardens


PEN and UNESCO to Bolster Minority Language Publishing

PEN International and Unesco have launched new research and training programs in Kenya, Haiti, Serbia and Nigeria to bolster local book publishing industries. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pen international #training programs


PRH UK Unifies Children's Division Under Dow

Penguin Random House UK has created a single children's division, led by Francesca Dow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #francesca dow #single children