PRH bolsters consumer engagement team

Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement team as audience development director and social media producer respectively, to build direct relationships with readers through digital marketing and partnerships, using the Penguin brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
News tagged with: #high profile #brand director #digital marketing #penguin brand

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PRH launches 'inclusion tracker' in bid to measure diversity

Penguin Random House UK is launching an "Inclusion Tracker" to measure the diversity of its authors and staff in the pursuit of a new company-wide goal to "reflect UK society by 2025". Continue reading at The Bookseller

[ The Bookseller | 2017-06-13 00:00:00 UTC ]
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PRH buys literary merchandise company Out of Print

Penguin Random House has acquired a New York-based company specialising in creating and selling licensed illustrated literary-themed products called Out of Print. Continue reading at The Bookseller

[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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PRH presents Barbican-inspired Penguin Classics

Penguin Random House has developed a range of Barbican-inspired Penguin Classics to coincide with a new Barbican exhibition, Into the Unknown: A Journey through Science Fiction. Continue reading at The Bookseller

[ The Bookseller | 2017-06-09 00:00:00 UTC ]
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Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud

PRH's acquisition will expand the international reach of merchandiser Out of Print. And Bertelsmann Education Group expands with WhiteCloud Analytics. The post Acquisition Notes: PRH Buys Out of Print; Germany’s Bertelsmann Buys WhiteCloud appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-08 00:00:00 UTC ]
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PRH Acquires Literary-Themed Apparel Company

The publisher has acquired Out of Print, which produces and retails literary-themed apparel, accessories, and home goods. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-07 00:00:00 UTC ]
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Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch

The Pioneer Woman Magazine is Ree Drummond’s latest project. The post Hearst, Scripps Team Up for Another TV-Inspired Magazine Launch appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-06-07 00:00:00 UTC ]
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BookCon 2017: Consumers Flock to Javits to Meet Authors—and Publishers

BookCon, which returned to New York City and to a two-day format, drew a strong crowd, continuing to skew towards female readers of YA literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-05 00:00:00 UTC ]
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BookCon 2017: Gregg Hurwitz Gruesomely Engages with the Rains Brothers

Last year, with the launch of the Rains Brothers, an alien-meets-zombie series from Tor Teen, Gregg Hurwitz, author of the bestselling Orphan X series for adults, made his YA debut. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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BookCon 2017: Heather Graham and Chad Michael Murray Team Up to Thrill

An unlikely meeting brought us together,” says Heather Graham, the bestselling author of more than 100 books and novellas, explaining how she came to write a book with actor Chad Michael Murray. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-03 00:00:00 UTC ]
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Consumer numbers explored at Book Expo

The first morning of Book Expo in New York (Wednesday, 31st May) presented consumer-centric data points from Nielsen, NPD, OverDrive, BookBub, and the Audio Publishers Association. Continue reading at The Bookseller

[ The Bookseller | 2017-06-02 00:00:00 UTC ]
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BookExpo Opens With Data for the Industry and a Focus on Consumers

As BookExpo's conference programming looks at the new centricity of consumer data, ReedPOP hits 'reset' on mission priorities and approach. The post BookExpo Opens With Data for the Industry and a Focus on Consumers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-01 00:00:00 UTC ]
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Hay Festival bolsters security following Manchester Arena attack

Hay Festival is stepping up its security following the attack on Manchester Arena this week. Continue reading at The Bookseller

[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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Shergar-inspired novel from Clare Balding to PRH Children's

Penguin Random House Children’s will publish a sequel to Clare Balding’s debut novel, The Racehorse Who Wouldn’t Gallop, inspired by the kidnap of Derby winner Shergar. Continue reading at The Bookseller

[ The Bookseller | 2017-05-19 00:00:00 UTC ]
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PRH Children's Ronnie Fairweather to retire after 30 years

Ronnie Fairweather, creative director at Penguin Random House Children’s, is retiring after nearly 30 years with the publisher. Continue reading at The Bookseller

[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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PRH kicks off #MiniFest with £7k raised in charity walk

Employees of Penguin Random House UK have raised over £7,000 for creative writing and mentoring charity Ministry of Stories by completing a seven-mile walking route through London, including through the Royal Parks. Continue reading at The Bookseller

[ The Bookseller | 2017-05-16 00:00:00 UTC ]
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PRH bewitched by social media magician's middle-grade novel

Penguin Random House Children’s Publishers will publish social media magician Zach King’s first middle-grade book with an accompanying augmented reality app. Continue reading at The Bookseller

[ The Bookseller | 2017-05-10 00:00:00 UTC ]
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Bill Clinton teams with James Patterson to write White House thriller

The President Is Missing will see the former US leader make his prose fiction debut in collaboration with his golf partner the crime writing mega-sellerIn one of the most unexpected literary collaborations to date, former US president Bill Clinton is to publish a novel with bestselling crime... Continue reading at The Guardian

[ The Guardian | 2017-05-08 00:00:00 UTC ]
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Bill Clinton, James Patterson Team Up for Novel

'The President Is Missing,' slated for June 2018, was sold in a joint deal to Knopf and Little, Brown. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-05-08 00:00:00 UTC ]
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'Evening Standard' makes claims for new PRH office location

The London Evening Standard has claimed that Penguin Random House UK is “eyeing plush new offices in Nine Elms” in the Southbank regeneration area in London SW8. Continue reading at The Bookseller

[ The Bookseller | 2017-05-06 00:00:00 UTC ]
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New roles for Fidler, Higgins and Roscoe in PRH sales, but Christie departs

Ed Christie, UK sales director at Random House, is leaving the company after 28 years, following a shake-up of PRH's UK sales leadership team. Continue reading at The Bookseller

[ The Bookseller | 2017-05-05 00:00:00 UTC ]
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