PRH bolsters consumer engagement team

Penguin Random House UK’s consumer engagement team has hired two "high profile" new people to step up its direct audience relationships with readers. Claire Wilshaw, former brand director for Vintage, and Booksandquills vlogger, Sanne Vliegenthart, are joining the Penguin consumer engagement team as audience development director and social media producer respectively, to build direct relationships with readers through digital marketing and partnerships, using the Penguin brand. Continue reading at 'The Bookseller'

[ The Bookseller | 2015-11-02 00:00:00 UTC ]
News tagged with: #high profile #brand director #digital marketing #penguin brand

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PRH South Africa pulls book about Mandela's last days

A controversial book about the final days of Nelson Mandela's life written by his doctor has reportedly been withdrawn by publisher Penguin Random House South Africa. Continue reading at The Bookseller

[ The Bookseller | 2017-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #final days #nelson mandela #controversial book


Penguin General hires two in communications team

Two new people are joining the Penguin General communications team: Hannah Ludbrook and Cat Mitchell. Continue reading at The Bookseller

[ The Bookseller | 2017-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #communications team


PRH bags rights to Jodie Whittaker's Doctor Who

BBC Books and Penguin Random House Children’s UK have struck a two-series deal with BBC Worldwide to continue their line of Doctor Who publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jodie whittaker #bbc books #bbc worldwide


The Minute-to-Minute Battle for Consumer Attention | By the Numbers

Surprising stats from around the magazine industry. The post The Minute-to-Minute Battle for Consumer Attention | By the Numbers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #numbers appeared #surprising stats #magazine industry


PRH brings The Snowman back in-house

Penguin Random House has brought The Snowman brand “back in house” after more than 30 years. Continue reading at The Bookseller

[ The Bookseller | 2017-07-20 00:00:00 UTC ]
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World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales figures


Audience Engagement and Reading Promotion: Aldus’ New Report on European Book Fairs

From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience engagement #reading promotion #wide array #porter anderson #editor-in-chief @porter_anderson


Hancock moves to PRH Children's in new role

Lara Hancock will join Penguin Random House Children’s in the newly-created position of publisher for picture books and partnerships. Continue reading at The Bookseller

[ The Bookseller | 2017-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children #lara hancock #newly-created position #picture books


Bertelsmann Ups PRH Stake to 75%

Bertelsmann has agreed to buy a 22% stake in Penguin Random House that will generate about $1 billion for Pearson, which will still have a 25% stake in the trade publishing giant. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #22% stake #$1 billion


Mary Marotta, Brandi Larsen Join DK Executive Team

Marotta and Larsen will be part of a newly constituted senior leadership team at DK North America. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-07 00:00:00 UTC ]
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PRH Completes Purchase of Ediciones B

The purchase, which was announced in April, will boost Penguin Random House Grupo Editorial’s position in Spanish-language trade-book publishing markets throughout the world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-07-05 00:00:00 UTC ]
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PRH completes acquisition of Ediciones B

Penguin Random House has acquired Ediciones B’s imprints from Grupo Zeta and will merge it into Penguin Random House Grupo Editorial (PRHGE) in Spain and Latin America. Continue reading at The Bookseller

[ The Bookseller | 2017-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grupo zeta #latin america


Inside the Facebook team that’s charged with keeping publishers happy

“Their job is so much more difficult than it was two years ago," said one publishing executive. The post Inside the Facebook team that’s charged with keeping publishers happy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #publishing executive


PRH Publisher Services to represent DC Entertainment in UK and Ireland

Penguin Random House Publisher Services is expanding its long-standing 10-year sales and distribution agreement with DC Entertainment to include the United Kingdom and Ireland. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution agreement #dc entertainment #united kingdom


PRH Children's Summer Party celebrates 'magic' and 'wonder'

Penguin Random House Children’s Summer Party boasted a magician, ice cream created with liquid nitrogen and two “magic wonder” trees. Continue reading at The Bookseller

[ The Bookseller | 2017-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prh children


PRH Closing the Blue Rider Imprint

Blue Rider Press, established in 2011 by David Rosenthal to publish a select number of fiction and nonfiction titles, is being discontinued. Its hardcover titles will be released by Dutton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david rosenthal #select number #nonfiction titles #hardcover titles


Farley, Lee and Ewens win PRH Student Design Awards

Madalyn Farley, Elliot Lee and Beth Ewens were revealed by Penguin Random House UK last night (21st June) as the winners of its 2017 Student Design Awards. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
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Strength in Numbers: Publishers Team Up in Fight Against Google and Facebook

The duopoly is forcing some unlikely partners into bed with each other.Large publishers are hatching new alliances to counter Google and Facebook, the so-called duopoly that's expected to capture 85% of new digital advertising this year in the U.S. and 60% of digital spending, according to... Continue reading at Advertising Age

[ Advertising Age | 2017-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #large publishers #digital advertising


Duan named c.e.o. of PRH North Asia

Oxford University Press’ former business development director for Asia, Helen Duan, has been named as the new chief executive of Penguin Random House North Asia. Continue reading at The Bookseller

[ The Bookseller | 2017-06-15 00:00:00 UTC ]
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Hodder & Stoughton scoop Marketing Team of the Year

Hodder & Stoughton has been crowned Marketing Team of the Year for its "consistently high standard" of campaigns run over the past 12 months. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton