Porter’s Lucy Yeomans: ‘It’s all about the woman, listening to her, asking her what she wants’

The magazine editor on integrating print with technology, avoiding the hard sell, and why it’s fine for covers to show a few wrinklesIt seemed, at the time, an odd move. While old media print companies were scrambling to improve their digital offerings and wondering whether their print titles had a future, an online company was heading the other way. Last year, Net-a-Porter, the successful online retailer of luxury fashion, took the surprising step of bringing out a print magazine.What was it thinking? Lucy Yeomans, editor of Porter, laughs. “We did a lot of research,” she says. “This company is quite different from traditional publishing companies where it’s very much ‘we’re the authority, here’s the information’, particularly in upmarket fashion. Because of the close connection Net-a-Porter has with its customers, they’re in dialogue all the time. We get so much customer feedback.” Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2015-02-09 00:00:00 UTC ]
News tagged with: #hard sell #digital offerings #print titles #print magazine #customer feedback

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Kindle Unlimited brings endless reading and listening to customers

Amazon already gives Prime customers access to a Kindle lending library, allowing the user to "borrow" books each month. But for some of the more voracious types, this may not provide enough material for a month's worth of entertainment. For those customers, the retail giant has unveiled Kindle... Continue reading at Betanews

[ Betanews | 2014-07-18 00:00:00 UTC ]
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The New Thor Is a Big Deal, But Not Because She’s a Woman

The Thor in Marvel's comic book universe is about to become a woman. This is very cool news, but not entirely for the reasons you might imagine. Continue reading at Wired

[ Wired | 2014-07-16 00:00:00 UTC ]
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Why Do We Listen to Dummies?

Your brain's system for directing attention is what makes you think a puppet has a mind of its own, Michael Graziano told me. He is a neuroscientist at Princeton and author of Consciousness and the Social Brain. He is also a novelist and composer and writes children's books under the pen name B.... Continue reading at Slate

[ Slate | 2014-06-15 00:00:00 UTC ]
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Facebook announces listening feature

Facebook is to release a new feature on its mobile app that will listen to and identify your music and TV shows before publishing them in a status update. Continue reading at BBC World

[ BBC World | 2014-05-22 00:00:00 UTC ]
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Authors on the Air May 9, 2014: Dari Alexander and Ryan Porter

Dari Alexander, author of "The Quick and Clean Diet: Lose the Weight, Feel Great, and Stay Lean for Life" (Globe Pequot/Skirt, 9780762791934), will host a special called “Body and Soul with Dari Alexander" on Fox News on Friday, May 9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-09 00:00:00 UTC ]
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T. Davis Bunn: Listening to God

His new novel, "The Turning," may bring exactly that for T. Davis Bunn: a turning to a new platform and new audiences for his Christian suspense fiction. It will also provide him with a new medium--he'll be teaching lessons drawn from the book on Moody Radio, a unique opportunity for a novelist. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-31 00:00:00 UTC ]
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Lucy Mangan: Davina, I'm so disappointed in you

Anyone in the public eye is not supposed to get old, ill, fat or even extremely tired. Not while I'm watching them on the telly, anywayI can't shift the unsettling sight of Davina McCall being pulled limp and apparently barely conscious from the freezing waters of Lake Windermere during the... Continue reading at The Guardian

[ The Guardian | 2014-02-15 00:00:00 UTC ]
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Dawn O'Porter up for kids' book prize

Nominations for the Waterstones Children's Book Prize include journalist Dawn O'Porter's teen novel Paper Aeroplanes and books by an actress, a performance poet and a screenwriter. Continue reading at BBC News

[ BBC News | 2014-02-13 00:00:00 UTC ]
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Radio 1's Nick Grimshaw adds more than 700,000 listeners

BBC stations celebrate bumper final quarter of 2013, as record audience figures for Chris Evans push Radio 2 to new highNick Grimshaw's audience numbers are finally moving in the right direction, with the BBC Radio 1 breakfast DJ adding more than 700,000 listeners in the final three months of... Continue reading at The Guardian

[ The Guardian | 2014-02-06 00:00:00 UTC ]
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Angry Nerd</em>: Everyone Loves Wonder Woman. So Where's Her TV Show?

A kick-ass lady protagonist? Check. Greek mythology? Check. Comic book source material? Check. Wonder Woman has all the ingredients for a hit TV series. So?where is it?     Continue reading at Wired

[ Wired | 2014-02-06 00:00:00 UTC ]
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Malcolm Gladwell as punishment? Judge orders woman to read 'David and Goliath'

After a woman recently turned herself in to American authorities and confessed to participating in setting several fires, a judge ordered she read both 'Goliath' and Mary C. Wood's 'Nature's Trust' in addition to serving a prison sentence and completing community service. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-30 00:00:00 UTC ]
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Is 2014 the year of the woman writer?

Advocates for women writers – working to counter what is seen as bias towards males in the literary community – suddenly seem to be everywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-23 00:00:00 UTC ]
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Porter's first deals at Oneworld

Oneworld has acquired what could be the final novel from prominent US novelist Peter Matthiessen... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
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Anita Shreve's 'Stella Bain' an improbable mystery woman

An amnesiac on a journey of self-discovery in WWI makes an oddly listless character in bestselling author Anita Shreve's new novel.There's no doubt that public education has neglected World War I, with history teachers squeezing in a few lectures before launching into succeeding conflicts.... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-28 00:00:00 UTC ]
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More Dawn O'Porter for Hot Key

Hot Key Books has signed a six-figure deal for three books from TV presenter and writer Dawn O... Continue reading at The Bookseller

[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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Audiosocket’s Easy Listening Solution for Digital Music Rights

Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek

[ AdWeek | 2013-09-16 00:00:00 UTC ]
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Hammer commissions Woman in Black update

Hammer Books is to publish another Woman in Black ghost story, based on an idea by the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Rebuck and Mackenzie make Woman&#039;s Hour&#039;s top 100

Random House c.e.o. Gail Rebuck and author J K Rowling are both among the top 20 most powerful... Continue reading at The Bookseller

[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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Audiobooks.com drops all-you-can-listen-to book plan

When Audiobooks.com launched a year ago, the service’s distinguishing factor was that it provided unlimited audiobook listening for a flat $25 monthly fee. On Monday, the company changed course and switched to a two-tier pricing model for a specific number of books. Audiobooks.com now charges... Continue reading at PC World

[ PC World | 2013-01-15 00:00:00 UTC ]
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