Portal From Facebook Salutes Moms With Mother’s Day Campaign

The new campaign for the Portal From Facebook video-calling devices salutes mothers and their efforts during the coronavirus pandemic as Mother's Day approaches. Facebook said the integrated campaign will include a new television spot, digital content (both on- and off-Facebook) and partnerships with a wide range of mothers sharing their stories from both the front... Continue reading at 'AdWeek'

[ AdWeek | 2020-04-27 19:15:41 UTC ]

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How a Refinery29 Vet Is Reshaping Domino Into a Major Digital Player

Mention the name Domino to any décor-savvy 30-something, and you're likely to get a squeal of excitement followed by a sigh of nostalgia. Launched by Condé Nast in 2005, Domino was a revolutionary brand within the shelter category, embracing a fun and eclectic design mix that was largely absent... Continue reading at AdWeek

[ AdWeek | 2016-07-26 00:00:00 UTC ]
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FT takes controlling stake in content marketing company Alpha Grid

Publisher to ramp up its presence in branded content, especially digital and videoThe Financial Times is to significantly boost its advertiser-funded video and digital content by acquiring specialist firm Alpha Grid.Alpha Grid produces branded content across broadcast, video, digital and social... Continue reading at The Guardian

[ The Guardian | 2016-06-16 00:00:00 UTC ]
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Digital Content Next reports recommendations for reaching the ad-blocking audience

As the population of people using ad blocking software has grown, publishers are increasingly recognizing that they have to find a way to address those people a different way. Digital Content Next, a trade group for premium publishers, has shared recommendations, which came out of meetings with... Continue reading at Digiday

[ Digiday | 2016-05-23 00:00:00 UTC ]
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4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
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43 percent of Facebook users don’t know where the stories they read originally appeared

With publishers under pressure to distribute their content directly onto social media platforms, the nagging question for many is whether their brands are diluted by being disconnected from their source. New research from Digital Content Next found that 57 percent of the time, people are aware... Continue reading at Digiday

[ Digiday | 2016-05-13 00:00:00 UTC ]
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Book Depository is coming to Australia – but there's nothing like a local bookshop

While the Amazon-owned online retailer’s first major step into Australia means more competition, it’s not all doom and gloom for independent booksellersHead down Brunswick Street in Fitzroy and walk towards the neon lights until you see the words “Totally Weird Shit” on an awning. Walk through... Continue reading at The Guardian

[ The Guardian | 2016-02-05 00:00:00 UTC ]
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Penthouse Folds Print Magazine After 50 Years

End date for print edition still undetermined as brand plans to focus on digital content. The post Penthouse Folds Print Magazine After 50 Years appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-01-19 00:00:00 UTC ]
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Publishers answer minister's call to offer schools cheap classics

Major imprints ‘confident’ they can meet schools minister Nick Gibb’s challenge to inspire children with sets of canonical novels at ‘minimal cost’Classic novels such as Great Expectations, Pride and Prejudice and Jane Eyre should be available in secondary schools for all pupils to read,... Continue reading at The Guardian

[ The Guardian | 2015-11-19 00:00:00 UTC ]
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Consumer Rights Act updated to include digital purchases

Biggest overhaul of law for years will see statutory rights traditionally covering cars and white goods extended to apps and music downloadsMillions of UK consumers who download music or buy ebooks can now claim a replacement if the digital content they have bought is faulty.In an overhaul of... Continue reading at The Guardian

[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Nielsen Summit Shows the Data Behind the Children's Book Boom

The book team at Nielsen held its second-annual Children's Book Summit, to discuss the current children's publishing market, presenting data that showed a wide range of sales and demographic trends. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-17 00:00:00 UTC ]
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Digital Resources Beyond the E-book

E-books are not the only game in town when it comes to digital content used by students in the classroom and school library. Here’s a sampling of new products lauded by educators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Theresa Horner Joins Scribd

Former v-p of digital content in B&N's Nook ebook division Theresa Horner is joining Scribd as its v-p of strategy and new content verticals. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-04 00:00:00 UTC ]
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My Job In 5: Ania Duggan, Commissioning Editor- Audio, Penguin Random House Group UK

Describe your role I project manage the creation of our audiobooks by a wide range of fiction and non-fiction authors. This involves reading manuscripts and identifying books to record, acquiring audio rights if necessary, casting the right voices to bring stories to life and arranging... Continue reading at The Bookseller

[ The Bookseller | 2015-07-18 00:00:00 UTC ]
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Times Defends Excluding Ted Cruz Book From Best-Seller List: 'We Are Confident'

The New York Times on Monday defended its decision to exclude Republican presidential candidate Ted Cruz's book "A Time for Truth" from its bestseller list after discovering "strategic bulk purchases," though it did not offer any further details behind the decision."The Times's best-seller lists... Continue reading at Advertising Age

[ Advertising Age | 2015-07-14 00:00:00 UTC ]
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How 6 big publishers think about their technology staffs

Today, being a media company takes tech chops. Along with creating home-grown CMS, publishers often boast about their engineering prowess. From Time Inc., with 1,000 technologists, to The Huffington Post with 100, there is a wide range of how many technology employees publishers have on staff --... Continue reading at Digiday

[ Digiday | 2015-07-09 00:00:00 UTC ]
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Trinity Mirror faces reality in Birmingham - but there are dangers

Although publisher’s 25 job cuts make commercial sense, it must ensure that in its digital enthusiasm it favours editorial quality over content quantityTrinity Mirror is to cut 25 jobs in its Midlands operation: 19 jobs will go in Birmingham and six in Coventry.In a letter to staff, the company... Continue reading at The Guardian

[ The Guardian | 2015-06-05 00:00:00 UTC ]
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EC white paper aims to level digital playing field

The European Commission has a grand plan to create a single market for digital content across all the member states of the EU, so it can be bought and sold without barriers such as the administrative burden of different VAT rates.  The creation of that market will help entrepreneurial start-up... Continue reading at The Bookseller

[ The Bookseller | 2015-05-16 00:00:00 UTC ]
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Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
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Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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DC Debuts Line of Super Hero Graphic Novels, Merchandise for Girls

In a new venture targeting girls ages 6-12, DC Comics is teaming with Random House, Mattel and Lego to release a multifaceted line of print and digital content and merchandise based on its female superheroes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-23 00:00:00 UTC ]
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