Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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Pre-Roll Video Ads a Leading Catalyst to Ad-Blocking Growth

A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age

[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #existential threat #rapid rise #growing challenge #good amount #banner ads #pre-roll ads


Lose the Clutter, Find the Spirit: Books on Finding Calm Through Getting Organized

Four new books from spirituality and religion publishers address the practical and spiritual benefits of tossing, reordering, and simplifying. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated


When an ad is not an ad on Facebook

Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-07-24 00:00:00 UTC ]
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Facebook Reveals Ad Plans For Instagram, While Twitter Says Vine Will Stay Ad-Free

Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age

[ Advertising Age | 2013-10-04 00:00:00 UTC ]
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Distribution: Edinburgh University Press and Oxford University Press Agree

Edinburgh University Press, the third largest university press in the U.K., has appointed Oxford University Press as its exclusive agent in North and South America and Canada beginning August 1, 2013. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-12-04 00:00:00 UTC ]
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Gov. Gavin Newsom is working on a memoir as he builds his image beyond California

Ambitious politicians often publish an autobiographical book as they explore whether to launch a presidential campaign. Will California's governor be next? Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-05-09 10:00:06 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
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They Saw Dallas as a Literary Hub, Then Got to Work Making It One

“We are a literary city”: Will Evans started saying it in 2013, when he started the publisher Deep Vellum. Alongside the bookstore Wild Detectives and others, they’ve put Dallas on the literary map. Continue reading at The New York Times

[ The New York Times | 2024-04-25 09:05:49 UTC ]
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Paul Yamazaki on the Important, Joyous Work of Running an Independent Bookstore

Seminary Co-op booksellers and friends have held a number of conversations with legendary bookseller Paul Yamazaki throughout the past two years, in the intoxicating stacks of City Lights, perambulating the streets of San Francisco, and over whiskey tumblers deep into the night. With Paul we’ve... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-19 08:59:44 UTC ]
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PEN President Jennifer Finney Boylan Announces Plans to Review PEN’s Work Going Back a Decade

PEN America has faced an enormous amount of criticism from the literary world for, among other things, failing to call Israel’s six-month assault on Gaza a genocide, and is now facing a wave of withdrawals from two of its signature events, the literary awards and the World Voices Festival. In... Continue reading at Literrary Hub

[ Literrary Hub | 2024-04-18 14:26:32 UTC ]
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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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New PEN America Report Finds School Book Bans at Record Levels

The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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10 New Works of Queer Fiction

Akwaeke Emezi, Rivers Solomon, and others offer realistic, fantastical, and experimental looks at LGBTQ life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Some Former SPD Clients Find New Homes Despite Ongoing Uncertainty

Dozens of former publishers that had been served by SPD have signed with Asterism and Itasca as frustration mounts over the lack of information coming from the now-shuttered distributor. Meanwhile, Ingram is offering some flexibility in its 60-day deadline to have inventory removed from its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT

First US Anthology Celebrates Literary Translators’ Work from Nineteen Languages, by The Editors of WLT News and Events [email protected] Mon, 04/08/2024 - 14:33 The first US anthology celebrating the breadth of literary translators’ work debuts... Continue reading at World Literature Today

[ World Literature Today | 2024-04-08 19:33:31 UTC ]
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‘The crime writer crime writers read’: Garry Disher, author of 60 books and finding fame in his 70s

The Australian author is ‘incredibly influential’, but has had to survive decades of ‘cultural cringe’ and genre snobbery to make finally ‘a decent sort of living’Before parched and dusty towns across Australia became full of fictional sinister people; before the explosion of outback noir and... Continue reading at The Guardian

[ The Guardian | 2024-04-05 23:00:18 UTC ]
More news stories like this | News stories tagged with: #writing workshops #bestseller lists #australian author