‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with publishers as content becomes a point of differentiation for them. If they don't, publishers like Hearst will deprioritize them. "What you’re seeing is little bit of boldness to say we deserve a bigger piece of revenue," he said. The post ‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-02-01 00:00:00 UTC ]
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