Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Hearst Magazines is launching a supplement to Marie Claire magazine today in an attempt to drive interest and attract new and younger demographics of readers. The 72-page November supplement, entitled Marie Claire @Work, will roll out with 100,000 issues on newsstands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-26 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 05/10/2011 - 08:51 Former French culture minister Jacques Toubon has said he has high hopes that France will be able to cut VAT on ebooks from 19.6% to 5.5% next January as planned without triggering the wrath of the European Commission.... Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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#good chance
#high hopes
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Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week
[ Media Week | 2011-09-08 00:00:00 UTC ]
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#mobile platforms
Written By: Philip Jones Publication Date: Wed, 22/06/2011 - 10:10 Publishers will play a bigger and more complicated role, but only if the link between the author and reader is "reconfigured", was among the conclusions from a panel of chief executives at Publishers Launch London. John... Continue reading at The Bookseller
[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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#john makinson
#penguin group
#months ago
#barnes noble
#nook e-reader
Written By: Lisa Campbell Publication Date: Fri, 04/03/2011 - 15:09 The board of Easons has said it backs Conor Whelan, who has been managing director of Easons since September 2009, after senior staff working in Dublin cast a vote of no confidence in him. Irish union organisation Siptu said... Continue reading at The Bookseller
[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Kiplinger's Personal Finance is embarking on an aggressive digital and social media push this year to expand its audience, particularly younger readers (the company also expects digital revenue to be 60 percent of print advertising revenue in 2011). Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-25 00:00:00 UTC ]
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#personal finance
#younger readers