Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
News tagged with: #marketing team #open road

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Beyond 'Event' Book Marketing

How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #related titles #marketing strategy #physical presence #book marketing


Ingram opens Lightning Source Australia arm

Written By: Graeme Neill Publication Date: Thu, 16/06/2011 - 09:29 Ingram has opened Lightning Source Australia, its fifth international print on demand facility. Lightning Source already operates print on demand facilities at its Tennessee headquarters as well as in Pennsylvania in the United... Continue reading at The Bookseller

[ The Bookseller | 2011-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joint venture #milton keynes #lightning source


Seven Ways to Monetize Marketing Services Online

“Beyond the banner” is a term that publishers have kicked around for years in terms of digital marketing opportunities. As the number of different channels grows, so does the opportunity to really go beyond the banner but it often requires a significant commitment. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-16 00:00:00 UTC ]
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Children's illustrators concerned over UK market

Written By: Caroline Horn Publication Date: Fri, 10/06/2011 - 08:14 An up-and-coming children's illustrator has warned that new British talent is being forced to go abroad in search of work as the UK picture book market becomes increasingly conservative. Frann Preston-Gannon, who was recently... Continue reading at The Bookseller

[ The Bookseller | 2011-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairy tales #recently awarded #british talent #uk market


Bertelsmann's Club to open to public

Written By: Anja Sieg Publication Date: Tue, 07/06/2011 - 12:10 Bertelsmann's Direct Group is to open to the public all of the retail stores operated by its ailing German book club operation Der Club. Previously the group allowed only members into the chain, a strategy which impacted a... Continue reading at The Bookseller

[ The Bookseller | 2011-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #1st july #limited number #direct group


Nominations open for UK's "biggest ever poetry festival"

Written By: Charlotte Williams Publication Date: Wed, 01/06/2011 - 09:06 The Southbank Centre has opened nominations for "the largest poetry festival ever staged in the UK", the Poetry Parnassus, which will form part of next year's Cultural Olympiad. The festival will see 205 poets, one from... Continue reading at The Bookseller

[ The Bookseller | 2011-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #feature readings #form part #opened nominations #southbank centre #nominations open #poetry festival


Amazon to open new service centre for Kindle support

Publication Date: Wed, 25/05/2011 - 14:24 Amazon is to open a new customer service centre in Edinburgh this August, with one of its roles to handle technical support for the Kindle. The move will create more than 900 permanent and temporary jobs over the next five years. The centre will be... Continue reading at The Bookseller

[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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B&N launches new Nook and eyes international market

Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international opportunities #william lynch #bn launches


Simon & Schuster expands into India

Written By: Graeme Neill Publication Date: Thu, 19/05/2011 - 11:09 Simon & Schuster is expanding into India with the publishing company being run by its UK m.d. Ian Chapman. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ian chapman


Sphere acquires Seal Team Six book

Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 09:02 Sphere is capitalising on the interest surrounding the US Navy Seals following the assassination of Osama bin Laden and has acquired Seal Team Six by Howard E Wasdin and Stephen Templin. Sphere non-fiction publishing... Continue reading at The Bookseller

[ The Bookseller | 2011-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #23rd june #scott miller #trident media #claire roberts #navy seals


Getting the Word Out: Audio Book Marketing 2011

The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 years—sometimes dramatically—audio publishers have kept... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer habits


Small Publishers and Marketing Services

American Business Media’s annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #small publishers


W H Smith to open in 50 new UK sites

Written By: Lisa Campbell Publication Date: Thu, 21/04/2011 - 15:43 W H Smith plans to open 50 stores in specially identified UK catchment areas over the next six years, with a "pragmatic" international expansion programme also planned. The high street retailer has bought 22 former British... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company revealed #company plans


Ogden Publishing To Integrate Fulfillment with E-mail Marketing

Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems’ fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer products


Easter break boosts market

Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller

[ The Bookseller | 2011-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% year-on-year #fiction sales #book sales #previous week


Autumn Buyers Guide submission site now open

Written By: Hannah Davies Publication Date: Mon, 18/04/2011 - 09:07 The Buyer’s Guide website is now accepting submissions for the Autumn 2011 Adult and Children’s Buyer’s Guides. Eligible titles are those published between July and December 2011. The website will close to submissions on... Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday 6th #eligible titles #late submissions #accepting submissions


Profits up at W H Smith amid "soft" book market

Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller

[ The Bookseller | 2011-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #28th february #3% increase #retailer reported #book sales #childrens books #book market


Content Marketing Institute Launches Strategy Consulting Services

The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Penton Launches New Marketing Services Division

Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Kobo Opens New Chapter in Europe [eMoney]

Toronto-based Kobo, the e-reading service going up against Amazon, Apple and others, is expanding into Europe. It plans to launch local content versions starting in Germany and Spain in May, and then expand to France, Italy and the Netherlands later. Kobo, which isn't focused on selling... Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading service #toronto-based kobo