Open Road Expands Marketing Team

Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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Osprey to expand British heritage range

Written By: Bookseller Staff Publication Date: Mon, 11/04/2011 - 14:34 The Osprey Group is to acquire Old House Books and Maps on 28th April, expanding its range of British heritage titles. Osprey previously acquired Shire in 2007 and Angry Robot in 2010. Rebecca Smart, Osprey Group managing... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca smart #angry robot #28th april #osprey group


Kobo Opens New Chapter in Europe [eMoney]

Toronto-based Kobo, the e-reading service going up against Amazon, Apple and others, is expanding into Europe. It plans to launch local content versions starting in Germany and Spain in May, and then expand to France, Italy and the Netherlands later. Kobo, which isn't focused on selling... Continue reading at AllThingsD

[ AllThingsD | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-reading service #toronto-based kobo


London Book Fair 2011: Keeping An Open Mind

In 2001, 81% of publishers were already preparing for the coming ebook (BML research March 2001). Indeed they thought it would come quickly, with half predicting ebooks would deliver more than 10% of total book income by 2006. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open mind


Cutbacks hit the schoolbook market

Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secondary headteachers #learning resources #government investment #publishers association #survey revealed


The Content Marketing Revolution

Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #publishing world


The Dynamic Russian Book Market

Talk about transformation. In a span of 20 years, the Russian book market has made a 180-degree shift, from state-owned publishing and distribution to privately held (except for a few exceptions) and increasingly client driven. Every component of its book market was created overnight, after... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book market


Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern publisher #hardback books #digital products #digital market


Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital devices #digital market


Amazon Appstore for Android Opens, Magazines Wait

With the recent reports from Bloomberg News that Android is one of the fastest operating systems currently on the market, it is no surprise that the system has introduced a new appstore in partnership with Amazon.com, Inc., which launched on Tuesday. "Custome Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomberg news #recent reports


Conde Nast Looking to Open Reddit to Investors

Looks like Conde Nast might be putting “Voice of the Internet” Reddit on the lot. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conde nast


Foyles Bristol to open 24th March

Written By: Charlotte Williams Publication Date: Thu, 17/03/2011 - 12:53 Foyles' new Bristol branch will open on 24th March, with former manager of Bristol University bookshop, Darren Tanner, appointed as manager. Tanner will report to divisional manager Susan Sinclair. The shop will be... Continue reading at The Bookseller

[ The Bookseller | 2011-03-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #24th march #bristol branch #foyles bristol


Publishers Debate Pricing, Marketing Models For Apps

Simplifying (and clarifying) the purchasing process—regardless of newsstand--and finding new ways to effectively market among the crush of new apps being launched is critical for publishers to succeed, according to speakers at MPA’s Digital E-Reading conference today. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-16 00:00:00 UTC ]
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New iBooks update opens door to fully illustrated publishing

Written By: Charlotte Williams Publication Date: Tue, 15/03/2011 - 15:45 Apple's latest version of its iBooks app, which allows ebooks to have a pictorial layout similar to printed books and supports full page illustrations, has been hailed by one publisher as being "the beginning of a... Continue reading at The Bookseller

[ The Bookseller | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #pan macmillan #including harpercollins #printed books #ibooks app #latest version


IDG launches Its "Most Comprehensive" Marketing Effort with CIO Forum

IDG has launched the Enterprise CIO Forum (ECF) in US-English, German, Japanese and Chinese editions, with HP as sponsor. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing effort


Taiwan Airport Opens E-library for Transit Passengers

Taiwan's international airport has opened what it calls the world's first in-transit e-library, offering 400 ebook titles to ease waiting-hall boredom while... Continue reading at PC World

[ PC World | 2011-03-11 00:00:00 UTC ]
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BBC teams up with Litfest

Written By: Katie Allen Publication Date: Fri, 04/03/2011 - 10:12 BBC4 and The Sunday Times Oxford Literary Festival are to link up for a fourth time, with a dedicated weekend of events, including a tribute to Harold Pinter. read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-04 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #keynote speaker #hearst magazines


Vintage to hold open day

Written By: Graeme Neill Publication Date: Tue, 01/03/2011 - 08:22 Vintage will open its doors to 30 members of the public next month to give them a glimpse into the publishing industry, as part of its 21st birthday celebrations. The open day will be held on 18th April in Vintage's offices in... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book city #panel discussion #penny hoare #central london #18th april #open day #publishing industry


Android Market ebooks goes live; music and movies to follow?

By Tim Conneally, Betanews The Android Market has never had any specific ban on carrying and selling straight up text documents, and users could search through the market and find apps that were, in effect, standalone ebooks. Now, however, there is a section dedicated specifically to ebooks... Continue reading at Betanews

[ Betanews | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tim conneally #copyright betanews


Google introduces ebooks to Android market

Written By: Bookseller Staff Publication Date: Fri, 25/02/2011 - 08:20 Google has introduced ebooks to the web version of its Android Market of apps. By buying an app on the webstore, a user can then push it onto any Android-enabled device. PC Mag reports the book capacity was added yesterday... Continue reading at The Bookseller

[ The Bookseller | 2011-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #james patterson #web version #android market