Open Road Integrated Media is expanding its marketing team, adding new members and promoting those within the department. Rachel Chou, chief marketing officer at Open Road, annouced the changes, crediting the growth to the rapidly expanding market for ebooks. Lauren Naefe has been hired as senior digital marketing manager; she was most recently at the National School Climate Council. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2011-06-08 00:00:00 UTC ]
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#open road
International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week
[ Media Week | 2011-08-26 00:00:00 UTC ]
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#german titles
#hubert burda
Written By: Michael Fitzpatrick Publication Date: Tue, 23/08/2011 - 08:26 A confusing maze of ebook stores, a difficulty in rendering text and high costs of purchase are dissuading Japanese customers from buying into ebooks. The chaotic melee now taking place in Japan, as publishing makes room... Continue reading at The Bookseller
[ The Bookseller | 2011-08-23 00:00:00 UTC ]
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#taking place
#high costs
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Written By: Lisa Campbell and Graeme Neill Publication Date: Fri, 19/08/2011 - 08:55 Waterstone's is shaking up its buying team, seeking people for its new regional commercial and buying posts as it begins to move from local to central buying. Current Waterstone's staff have been asked to... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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#lisa campbell
Written By: Lisa Campbell Publication Date: Thu, 18/08/2011 - 12:15 A Dartmouth bookshop opened by the son of Winnie-the-Pooh author A A Milne is closing down after 60 years. The Harbour Bookshop on Fairfax Place was opened in 1951 by Christopher Robin Milne, the inspiration for the character... Continue reading at The Bookseller
[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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#caroline abram
#harbour bookshop
Written By: Philip Jones Publication Date: Tue, 09/08/2011 - 09:43 July retail sales saw a modest improvement, according to figures from the British Retail consortium, though book sales fell to their lowest level for seven years with food continuing to outperform non-food items. read more Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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#lowest level
#modest improvement
Written By: Lisa Campbell Publication Date: Tue, 09/08/2011 - 13:45 An independent bookshop to be run by an indie publisher will host an interactive website and offer home delivery when it opens in London next month. Belgravia Books, launched by publisher Gallic Books, will first welcome... Continue reading at The Bookseller
[ The Bookseller | 2011-08-09 00:00:00 UTC ]
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#26th september
#belgravia books
#indie publisher
#independent bookshop
Scam artists are selling fake early access to the Pottermore Web site or asking for personal data to register an "account." Either way, you're going to be sorry if you interact with them. Continue reading at PC World
[ PC World | 2011-08-05 00:00:00 UTC ]
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#personal data
#harry potter
Written By: Lisa Campbell Publication Date: Fri, 29/07/2011 - 09:15 Eason is opening four new franchise stores in Ireland as it appeals for more people to become franchisees. The Irish bookseller said it was "keen to encourage individuals and businesses" to explore the Eason franchise model as... Continue reading at The Bookseller
[ The Bookseller | 2011-07-29 00:00:00 UTC ]
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#irish bookseller
#franchise stores
Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:30 Amazon.com is reportedly in discussions with e-commerce companies in India in a bid to expand into one of the world's fastest-growing economies. The company could enter the market as early as first quarter 2012. It is in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Fri, 22/07/2011 - 14:57 Greek bookstore chain Eleftheroudakis has opened a new flagship store in the heart of Athens, replete with an Espresso Book Machine and trained librarians. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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#flagship store
Written By: Graeme Neill Publication Date: Wed, 20/07/2011 - 15:00 Thousands of out of print science-fiction titles will be available digitally, after Gollancz launched the world's largest science-fiction and fantasy library, the SF Gateway. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 19/07/2011 - 15:50 The Office of Fair Trading will not refer the merger of Bertrams and Dawson to the Competition Commission, it said today. Smiths News Plc, which owns book wholesaler Bertrams, announced the £20m deal to buy Dawson Holdings in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-19 00:00:00 UTC ]
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#smiths news
#early june
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In the more simple days of selling, advertising sales executives dealt in print, closing deals on a monthly cycle. Now, as technology drives opportunities for publishers, sales execs are faced with an ever-growing portfolio of products and services to offer to clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
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#ever-growing portfolio
#closing deals
Written By: Lisa Campbell Publication Date: Wed, 13/07/2011 - 09:50 Cambridge University Press has launched a digital content platform for libraries which it says will become "one of the largest and most significant repositories of digital academic material in the world. From October 2010,... Continue reading at The Bookseller
[ The Bookseller | 2011-07-13 00:00:00 UTC ]
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#offers access
#digital platform
Written By: Graeme Neill Publication Date: Mon, 11/07/2011 - 08:45 Amazon.co.uk is creating 900 jobs by opening its seventh fulfilment centre in Rugeley, Staffordshire. The 700,000 square foot centre will begin fulfilling orders from September and aims to employ more than 900 permanent and... Continue reading at The Bookseller
[ The Bookseller | 2011-07-11 00:00:00 UTC ]
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#temporary workers
#fulfilment centre
Written By: Charlotte Williams Publication Date: Thu, 07/07/2011 - 08:50 Mills & Boon is adding to its team in the UK, recruiting for four new positions across its digital and marketing departments. The publisher, based in Richmond, has already appointed a new web executive and digital... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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#marketing departments
Mergers and acquisitions in the media, information, marketing services and tech sectors in the first half of 2011 may not be matching the breakneck pace of the first half of 2010 (which rebounded 61 percent over a dismal first half 2009) but were still up 3 percent in the number of deals (to... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
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#breakneck pace
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Though many magazines are now in the tablet game, Bonniers Sound + Vision is using this opportunity to strengthen content in a way not possible on the printed page. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-29 00:00:00 UTC ]
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#printed page
#tablet game
#digital edition
Oakland-based book publicist Lorna Garano has opened an eponymous speakers bureau with business partner Peter Handel, who also has a track record in public relations for Bay Area authors and publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-28 00:00:00 UTC ]
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#public relations
#track record
How do you promote a book effectively at a time when ebooks may stay in print indefinitely, but not have a physical presence in a store? Internet book marketer FSB Associates has just launched Amplify, a marketing strategy that brings together a list of related titles and creates a Web community... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-27 00:00:00 UTC ]
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#related titles
#marketing strategy
#physical presence
#book marketing