Execs from Meredith Corp., Penske Media, and Nylon on the ways brand licensing extends well beyond selling the rights to a logo. The post Once a Side Gig, Licensing Has Become a Crucial Revenue Source for Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-05-01 00:00:00 UTC ]
Meredith Corp. confirms Points is departing the company after eight years to "pursue a new endeavor." The post Longtime EIC Dana Points is Leaving Parents Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-17 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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As publishers try to figure out how much content to share on Facebook, the social giant is quietly making moves that may leave new publishers feeling as if they have no choice but to share content on it. As of this summer, publishers will no longer be able to sign up for access to Domain... Continue reading at Digiday
[ Digiday | 2016-08-22 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Facebook has published for the first time a list of “News Feed Values,” Facebook’s secret sauce of what makes the algorithm tick. The social network is adjusting the recipe with a heavy helping of content from friends and family, likely an attempt to get people to share more, given that there... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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As Facebook, Google, Apple and Snapchat compete for audiences and advertising, they're providing new outlets for publishers to distribute their news content, but some publishers have been bigger beneficiaries than others. BuzzFeed, CNN and The New York Times are three whose resources, scale and... Continue reading at Digiday
[ Digiday | 2016-06-24 00:00:00 UTC ]
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'Our ebook sales have been going up, not down,' says INscribe's Larry Norton. And the 'micro-publishers' who are scrappy enough to make that happen also want a fast, easier path into print. The post The Sprint to Print: INscribe Introduces INdemand for Publishers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-26 00:00:00 UTC ]
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The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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by Andrew Rutledge, VP Sales, Publisher Technology Group, AppNexus Dear Readers: If you’re a digital publisher or app developer, chances are you’ve been approached by numerous ad tech sales teams in recent months, each extolling the virtues of header bidding. How do I know this? Well, I run... Continue reading at Digiday
[ Digiday | 2016-04-06 00:00:00 UTC ]
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Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
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More magazine, which began publishing in 1997 and billed itself as "the magazine for women of style and substance," is shutting down, publisher Meredith Corp. announced Thursday. In a statement, the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-02-26 00:00:00 UTC ]
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Meredith Corp. has considered splitting its broadcast and publishing units, perhaps uniting one with a strategic partner, Chief Executive Officer Stephen Lacy said.The idea is one of several possibilities the company is considering after its plan to merge with Media General fell through, Mr.... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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The five magazine media company executives who graced the stage at the Grand Hyatt in Midtown Tuesday night all had specific (well, somewhat specific) ideas for how to grow their companies and take advantage of industry-wise disruptions, but only one called for an across-the-board increase in... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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South African writer and literary magazine publisher Nick Mulgrew discusses how literary magazines are perfect training for pursuing more ambitious projects. The post Literary Magazines As Training Ground for Readers, Writers and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-12 00:00:00 UTC ]
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Dosdoce, Bookwire and Publishing Perspectives are offering an exclusive ebook licensing guide for global public libraries and publishers. The post Free Guide to Ebook Licensing for Public Libraries and Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-11-24 00:00:00 UTC ]
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Media General and Meredith Corp. are combining to form the third biggest TV broadcaster. What you need to know: This is the latest in a TV consolidation wave as broadcasters seek a hedge against declining audiences and a shift to digital and try to capitalize on political ad spending. It looks... Continue reading at Digiday
[ Digiday | 2015-09-08 00:00:00 UTC ]
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‘If there were ever an antitrust case of the pot calling the kettle black, this is it.’ The post Judge Blasts Anderson News in Decision to Reject Antitrust Suit Against Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-26 00:00:00 UTC ]
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Meredith Corp. said Gayle Butler, who helped expand the magazine’s digital reach, would be replaced by Stephen Orr, the executive editor at Conde Nast Traveler. Continue reading at The New York Times
[ The New York Times | 2015-06-04 00:00:00 UTC ]
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Pundits have speculated for two years that the Facebook Apocalypse will arrive any day now. The newest roll-out may take several weeks to see completion. And data is still rolling in. But the battle for news feed space is competitive, and the reach of a typical fan will diminish over time as... Continue reading at Digiday
[ Digiday | 2015-04-29 00:00:00 UTC ]
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