There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
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Puffin is offering Charlie Higson fans the chance to appear as a zombie in the trailer to promote... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World
[ PC World | 2012-06-15 00:00:00 UTC ]
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Penguin Children's UK has acquired intellectual property rights in a new 7+ tween brand, and... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff
[ Stuff | 2012-06-07 00:00:00 UTC ]
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The Huffington Post is expanding the way it works with brands in an effort to cash in on the popular brand-as-publisher trend, Ad Age has learned. The company, part of AOL, has been talking to ad agencies and marketers about helping them build websites for brands and subsequently aiding in... Continue reading at Crains New York
[ Crains New York | 2012-05-23 00:00:00 UTC ]
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Eason is soon to launch an own-branded e-reader, the Irish Independent reports. A spokesman for... Continue reading at The Bookseller
[ The Bookseller | 2012-05-23 00:00:00 UTC ]
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The Avengers may have racked up more than $200 million in box office receipts during its weekend opening, but the comic books on which the movie is based may tell us more about the future of storytelling. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2012-05-08 00:00:00 UTC ]
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Archie Comics Publications, the home of the iconic American red-headed teenager and his Riverdale High School buddies, is reshaping its longstanding brand and revitalizing its publishing program. Based in Mamaroneck, N.Y., the 70-year-old company has long been a small but successful publisher of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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The Harry Potter theme park in Orlando, Fla., more than lived up to its hype for this fan. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-11 00:00:00 UTC ]
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YouTube co-founders Chad Hurley and Steve Chen have a new project up their sleeves under their parent company, AVOS. Within the last 24 hours, the duo launched a landing page for their latest project, Zeen. AVOS is responsible for acquiring Delicious ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-09 00:00:00 UTC ]
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As digital book sales continue to gain traction, the comparison between bookstores and record stores has gotten closer. Coupled with the comparisons comes an implicit warning that bookstores could share the fate of Tower, Virgin, and HMV—record stores that are all gone. While the number of... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-06 00:00:00 UTC ]
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Penguin is to sell physical books direct to consumers through pop-up shops as part of a plan to... Continue reading at The Bookseller
[ The Bookseller | 2012-03-23 00:00:00 UTC ]
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Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget
[ Engadget | 2012-03-12 00:00:00 UTC ]
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The Marvel AR app will be released in April for Apple's iPhones and iPad as well as smartphones and tablets, the comic book publisher said in a statement. Continue reading at PC World
[ PC World | 2012-03-12 00:00:00 UTC ]
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Dark Horse Comics has penciled a contract with Barnes & Noble (it'll be sent off to be inked and colored next week*) to get the former's content onto the latter's Tablet and Color e-readers. Available in the Nook Comic store, you'll be able to pick up a mix of the publisher's licensed titles... Continue reading at Engadget
[ Engadget | 2012-03-05 00:00:00 UTC ]
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A collection of early comic books - including those featuring the debuts of Batman and Superman - is sold for $3.5m (£2.2m) at auction in New York. Continue reading at BBC News
[ BBC News | 2012-02-23 00:00:00 UTC ]
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The bulk of a man's childhood comic book collection that included many of the most prized issues ever published sold at auction early today (NZ time) for about US$3.5 million (NZ$4.2m). Continue reading at Stuff
[ Stuff | 2012-02-23 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Crowd-funding, the technical term for fund-raising sites like Kickstarter.com, has been an increasingly popular way for cartoonists to raise money to publish independent comic and graphic novel projects. While Kickstarter has just hit a new high point with the funding of the first $600,000... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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