On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud

During town hall-style meetings and working groups, attendees identified the biggest issues on their minds, including GDPR enforcement worries and social media platforms. The post On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-10-26 00:00:00 UTC ]

Other news stories related to: "On the minds of European publishers: Platform pushback, GDPR enforcement and ad fraud"

Ad fraud: The oldest trick in the media book

Ad fraud has been going on for decades. However, the sophistication of today’s ad fraud is something that puts sticky fingered program managers of yore to shame. The post Ad fraud: The oldest trick in the media book appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-16 00:00:00 UTC ]
More news stories like this

ANA Bot Report Reveals Unsettling Truth About Premium Publisher Inventory

A 60-day study conducted by the Association of National Advertisers and ad fraud detection company White Ops came to a conclusion likely to unsettle many digital ad buyers: purchasing ads from premium publishers does not protect marketers from fraud."Advertisers who assume that traffic to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-09 00:00:00 UTC ]
More news stories like this

Google News Gives Publishers More Control Over How It Indexes Their Sites

While European publishers have a rather contentious relationship with Google News, U.S. publishers have no such qualms and are more than happy to be indexed by the search giant’s crawlers. And starting today with the launch of the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-04 00:00:00 UTC ]
More news stories like this

International publishers warn of 'severe' risk on copyright

The International Publishers’ Association (IPA) and the Federation of European Publishers (... Continue reading at The Bookseller

[ The Bookseller | 2014-05-12 00:00:00 UTC ]
More news stories like this

Open Road expands European partnerships

Open Road Media has signed publishing partnerships with five new European publishers, with plans... Continue reading at The Bookseller

[ The Bookseller | 2013-04-15 00:00:00 UTC ]
More news stories like this

EU-Japan deal may cut red tape, boost IP protection

European publishers are looking into the opportunities a free trade agreement between the... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
More news stories like this

EU hints at possible deal over agency model

EU regulators have hinted that they are open to a deal with European publishers over the agency... Continue reading at The Bookseller

[ The Bookseller | 2012-03-13 00:00:00 UTC ]
More news stories like this

EU Publishers Blast Apple's IPad Subscription Plan

European publishers have added their voice to the chorus of criticism of Apple’s plans for iPad newspaper subscriptions. Continue reading at PC World

[ PC World | 2011-02-10 00:00:00 UTC ]
More news stories like this