Old media find their footing

The world of traditional media suffered so many earthquakes in 2013—Time Inc. getting set to spin off from Time Warner, The Washington Post selling for a song, New York magazine announcing the end of its weekly status—that one could be forgiven for thinking the sky will fall on the industry in 2014. And it may. But there are a few rays of sunshine on the horizon. The New York Times ended 2013 on an up note as circulation revenue rose 5% in the third quarter with the help of more than 700,000 digital subscribers. The launch later this year of new pricing options for digital subscriptions, and new digital-only products, could do even more to make up for declines in both print and digital advertising dollars. "If some of these newer initiatives kick in," wrote Barclays media analyst Kannan Venkateshwar in December, the Times "could begin to show meaningful revenue growth for the first time in years."A possible turnaround for a paper almost given up for dead in 2009 points to one advantage some legacy media operations have over digital-only upstarts like The Huffington Post and Business Insider: a loyal reader base that is willing to pay for the product. "The legacy baggage on the print and production side is substantial, but the fact that newspapers and magazines have paying subscribers that they're now moving to digital is a huge change," said Outsell Inc. analyst Ken Doctor. "The flip side of that is if you're a startup, you are wholly reliant on advertising, and though... Continue reading at 'Crains New York'

[ Crains New York | 2014-01-05 00:00:00 UTC ]
News tagged with: #pricing options #huffington post #business insider #paying subscribers #flip side

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