Octopus unveils guerilla campaign for Women Don’t Owe You Pretty

Octopus is rolling out a guerilla marketing campaign for Women Don’t Owe You Pretty, as the debut feminist memoir's sales exceed 100,000 copies through UK Bookscan in its first six months. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-12-07 02:21:29 UTC ]
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World Book Day sales soar year on year as campaign report assesses engagement

Sales of World Book Day (WBD) titles soared by more than 50% in comparison to last year, with 469,274 copies in total shifted in the week of the event, sales figures have shown. Continue reading at The Bookseller

[ The Bookseller | 2017-07-17 00:00:00 UTC ]
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History of the Labour Party’s founding women to I B Tauris

I.B.Tauris is to publish an "exciting and timely" new book "shedding light" on the women at the heart of the Labour Party’s early history next September. Continue reading at The Bookseller

[ The Bookseller | 2017-07-01 00:00:00 UTC ]
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Prescott & Conran's third Eat London guide to Octopus

Octopus has acquired the third edition of Eat London by Peter Prescott and Sir Terence Conran. Continue reading at The Bookseller

[ The Bookseller | 2017-06-29 00:00:00 UTC ]
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BuzzFeed writer pens 100 'Nasty Women' for Hodder

Hodder & Stoughton has commissioned BuzzFeed writer Hannah Jewell to author 100 Nasty Women of History, a book profiling women united by the fact they were all "too scandalous, too difficult, and too unladylike for their time". Continue reading at The Bookseller

[ The Bookseller | 2017-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #nasty women #hodder stoughton


Anatomy of a campaign: #LoveAudio

When I talk to non-publishing people (and sometimes publishing people too) about my job in audiobooks, I often hear that people simply don’t know where to start. Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing people ##loveaudio


Trade figures say campaign needed to promote the value of books and reading

Leading figures have urged the publishing industry to pool its data and money to create a cross-industry campaign about the value of books and reading.  Continue reading at The Bookseller

[ The Bookseller | 2017-06-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #leading figures #trade figures


UK’s Publishers Association Opens Its #LoveAudio Campaign Today

Audiobook Month continues in the US as the UK's #LoveAudio week kicks in. In both markets, research shows audio formats are popular with many men. The post UK’s Publishers Association Opens Its #LoveAudio Campaign Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-06-19 00:00:00 UTC ]
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Post-Election, Hearst’s Women’s Sites Focus Their Political Coverage on Activism and Opinion

"I love you for saying that," says Kate Lewis, svp and editorial director for Hearst Magazines Digital Media (HMDM). We have asked her opinion on why the cyclical rediscovery of the fact that women's magazines cover politics persists. It works like this: an article or some sort of social media... Continue reading at AdWeek

[ AdWeek | 2017-06-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #kate lewis #political coverage


Milkweed Unveils Lit Prize Honoring Young Poet

Milkweed Editions is launching the $10,000 Max Ritvo Poetry Prize for debut collections, in honor of the young poet who died of cancer in 2016, weeks before his debut collection was published by the Minneapolis-based nonprofit press. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-16 00:00:00 UTC ]
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Edinburgh Book Festival unveils Brave New Words line-up

The Edinburgh International Book Festival today (13th June) launched its 2017 programme, boasting a line-up including Ian Rankin, Zadie Smith and Roxane Gay. Continue reading at The Bookseller

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
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The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek

[ AdWeek | 2017-06-13 00:00:00 UTC ]
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Alderman's The Power wins 2017 Baileys Women's Prize

Naomi Alderman has won the £30,000 Baileys Women’s Prize for Fiction for her feminist science fiction novel The Power (Viking). Continue reading at The Bookseller

[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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YouTube Kids Launches #ReadAlong Campaign to Encourage Kids to Read

YouTube Kids partnered with global book publishers HarperCollins, Penguin Random House, Houghton Mifflin Harcourt and National Geographic Kids to launch a global initiative called #ReadAlong month. Taking place throughout the month of June, the program is designed to help young viewers learn to... Continue reading at AdWeek

[ AdWeek | 2017-06-01 00:00:00 UTC ]
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Women's Prize for Fiction reveals new sponsorship model

The Women's Prize for Fiction has announced it is adopting a new, collective sponsorship model instead of a single headline sponsor going forward. Continue reading at The Bookseller

[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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HarperCollins unveils Baddiel's Birthday Boy

HarperCollins Children's Books is to publish the fourth children's novel by writer and comedian David Baddiel, entitled Birthday Boy, in September. Continue reading at The Bookseller

[ The Bookseller | 2017-05-25 00:00:00 UTC ]
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'What is vital is for women not to pull the ladder up behind them'

Katie Espiner reacts to the Guardian's article on whether things are getting worse women in publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-05-20 00:00:00 UTC ]
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Meet the 2017 Folio: Top Women in Media

Celebrating this year's class of inspiring women who make magazine media a dynamic industry. The post Meet the 2017 Folio: Top Women in Media appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2017-05-16 00:00:00 UTC ]
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10 things we learn about Ivanka Trump in her new book on working women

She's the daughter of a billionaire family who married into another billionaire family and she's made millions selling merchandise branded with her name. So what could Ivanka Trump teach America's millions of way-less-privileged working women? Trump's latest book, Women Who Work: Rewriting the... Continue reading at Stuff

[ Stuff | 2017-05-04 00:00:00 UTC ]
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Century over the moon for guide celebrating women pioneers in space

Century has acquired Women in Space, a book by spaceflight expert Libby Jackson chronicling the lives of 50 inspirational women, including astronauts, scientists, engineers and other pioneers of human space exploration. Continue reading at The Bookseller

[ The Bookseller | 2017-05-03 00:00:00 UTC ]
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