Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
News tagged with: #announced promotions #marketing department #senior roles

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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | News stories tagged with: #turn led #film adaptation #bestselling book


Greenlight Bookstore Co-Owner Rebecca Fitting Steps Back

Rebecca Fitting, co-owner of Brooklyn’s Greenlight Bookstore, is leaving the store she cofounded with Jessica Stockton-Bagnulo 12 years ago, and has sold her stake in the business to Stockton-Bagnulo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca fitting #greenlight bookstore #bookstore


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | News stories tagged with: #make money #nielsen


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | News stories tagged with: #reading agency #reluctant readers


Pearson joins DK as Brown leaves after nearly 24 years

Amy Pearson is joining DK as global brand and communications director, succeeding Louise Brown when she leaves the company at the end of November. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 13:28:25 UTC ]
More news stories like this | News stories tagged with: #global brand #communications director #pearson


‘We Begin Today the Publication of a Supplement Which Contains Reviews of the New Books’

The New York Times Book Review first appeared on Oct. 10, 1896, but its roots can be traced back to its very first issue of The Times on Sept. 18, 1851. Continue reading at The New York Times

[ The New York Times | 2021-10-22 11:33:55 UTC ]
More news stories like this | News stories tagged with: #begin today #traced back #times book


10 Tudor Fiction Titles to Step Up Your Historical Fiction

The Tudor Dynasty lives on in these outstanding historical fiction novels, including The King’s Witch. Continue reading at Book Riot

[ Book Riot | 2021-10-22 10:33:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction #fiction titles


Book Publication Date Changes Due to Supply Chain Issues

'PW' is tracking book publication dates that are changing as a result of recent supply chain issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-18 04:00:00 UTC ]
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Iain Banks estate moves representation to Curtis Brown

The literary estate of Iain Banks has moved its representation to the Curtis Brown Group from the Mic Cheetham Agency with a screen deal already secured. Continue reading at The Bookseller

[ The Bookseller | 2021-10-14 19:12:03 UTC ]
More news stories like this | News stories tagged with: #curtis brown #literary estate #iain banks


Bookouture boosts editorial team as Gleeson steps up

Bookouture is expanding its editorial team with a promotion for Ellen Gleeson and the hiring of Headline’s Jess Whitlum-Cooper and Susannah Hamilton from Corvus.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-13 13:44:12 UTC ]
More news stories like this | News stories tagged with: #editorial team


I’m Not a Librarian But I Work in a Public Library

People assume everyone who works at a library is a librarian, but most of the staff you’ll interact with at large libraries aren't librarians. Continue reading at Book Riot

[ Book Riot | 2021-10-11 10:30:00 UTC ]
More news stories like this | News stories tagged with: #public library #libraries


How To Run A Successful Manga Club in Your School or Public Library

Tips, tricks, and ideas for how to run a successful manga club in your school or public library. Continue reading at Book Riot

[ Book Riot | 2021-10-08 10:39:00 UTC ]
More news stories like this | News stories tagged with: #public library #manga


Debuts by Brown and Watson make Goldsmiths Prize shortlist

Debut authors Natasha Brown and Rebecca Watson are among the writers shortlisted for this year's £10,000 Goldsmiths Prize, recognising the best in experimental fiction. Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 21:50:51 UTC ]
More news stories like this | News stories tagged with: #writers shortlisted #experimental fiction


Allies, step it up

I am struggling to condense everything that troubles me about recent events in our industry; things I have read from writers and columnists but, most of all, the silence from white writers and industry professionals that has ensued in the face of deeply troubling language and high-level... Continue reading at The Bookseller

[ The Bookseller | 2021-10-06 00:14:54 UTC ]
More news stories like this | News stories tagged with: #white writers #industry professionals #recent events


These Online Publications Are Not Free … and Readers Don’t Mind

Defector, The Daily Memphian, The Dispatch and other outlets of recent vintage are driving a shift in the digital media business. Continue reading at The New York Times

[ The New York Times | 2021-10-04 19:32:10 UTC ]
More news stories like this | News stories tagged with: #online publications #readers don #digital media


Knights Of gets first public investor as 9 Story acquires stake

Nine Story Media Group has acquired a minority equity stake in Knights Of, becoming the inclusive publisher's first public investor. Continue reading at The Bookseller

[ The Bookseller | 2021-10-01 03:32:48 UTC ]
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Maidment steps up to agent at Madeleine Milburn

The Madeleine Milburn Literary, TV & Film Agency has promoted Olivia Maidment to literary agent to build its literary fiction list.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 10:47:49 UTC ]
More news stories like this | News stories tagged with: #madeleine milburn #literary fiction #literary agent


Prior named new Pan Macmillan c.e.o. as Forbes Watson steps down

Penguin General m.d. Joanna Prior has been named the new c.e.o. of Pan Macmillan UK, with Anthony Forbes Watson to step down from the role early next year. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 08:34:06 UTC ]
More news stories like this | News stories tagged with: #penguin general #joanna prior #pan macmillan


String of hires at One More Chapter as Morgan steps up

HarperCollins digital-first division One More Chapter has announced a number of new hires in both its marketing and editorial teams and a promotion for assistant editor Bethan Morgan. Continue reading at The Bookseller

[ The Bookseller | 2021-09-29 18:15:19 UTC ]
More news stories like this | News stories tagged with: #editorial teams


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen