[caption id="attachment_103857" align="alignright" width="264"] Matt Yorke[/caption] SourceMedia CMO Matt Yorke—who just six months ago saw his role expanded to encompass all media sales at the New York-based trade publisher—is now leaving the company after less than two years to join Northstar Travel Group, where he will assume the role of chief digital officer. Yorke joins Northstar as Tom Cintorino, executive VP of digital and a nine-year company veteran, is stepping down to launch a digital media consulting business. “We wish Tom all the best and will be one of his biggest supporters as he builds his own business,” said Northstar chairman and CEO, Tom Kemp, in a statement. The fourth C-level executive to depart SourceMedia in the past nine months, Yorke joined the company early in 2017 after 15 years at IDG Enterprise—where he rose to CEO in 2013—and two shorter stints at agencies OMD USA and DWA Media. Initially tasked with overseeing a shift within the financial industry publisher's marketing operation to focus more on its digital products and data-driven services, he was given additional oversight of all media sales for the company, including revenue, product, and marketing, a little over a year later. At Secaucus, N.J.-based Northstar—which operates about a dozen print and digital media brands and related events, mostly serving the travel and hospitality spaces—Yorke will be responsible for "strategic digital transformation, marketing services, digital product... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-09-10 00:00:00 UTC ]
[caption id="attachment_81710" align="alignright" width="150"] Keith Grossman[/caption] Time appointed Keith Grossman as its new president in an effort to build out its leadership team, following the sale of the magazine to Marc and Lynne Benioff from Meredith Corp. last September. Starting... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-18 16:48:42 UTC ]
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[caption id="attachment_103857" align="alignright" width="264"] Matt Yorke[/caption] SourceMedia CMO Matt Yorke—who just six months ago saw his role expanded to encompass all media sales at the New York-based trade publisher—is now leaving the company after less than two years to join Northstar... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-10 00:00:00 UTC ]
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As part of Keywee's efforts to bring together the New York publishing community, we are teaming up with The New York Times and Digiday to discuss how The Times approaches topics like audience development, reader engagement, and content distribution, as well as trends in digital publishing. We... Continue reading at Digiday
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If you're wondering what ever happened to those Facebook Instant articles you were promised back in May, now there's word. Facebook has been testing instantly-loaded articles, hosted within Facebook instead of on publishers' sites, for the past couple of weeks, according to a report in The Wall... Continue reading at Advertising Age
[ Advertising Age | 2015-07-16 00:00:00 UTC ]
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Ad page declines. Newsstand woes. Distribution messes. Postage increases. Digital growth. It's no secret that audience development and circulation practices have been faced with a monumental set of challenges recently. As print becomes a smaller part of publishers' bottom lines, the role of... Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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