‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising

As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-08-12 04:01:00 UTC ]
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Poetry Foundation Offers Aid to SPD Presses as the Search for New Homes Continues

The Poetry Foundation is funding a new grant program to help presses, while more than 70 former SPD clients have found new distribution partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-26 04:00:00 UTC ]
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Best Buy and CNET Are Combining Their Ad Inventory

Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek

[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #digital publisher

“The Stone Home,” My Second Novel, Was Crafted From Shocking Historical Truths

In January 2016, I was an unpublished writer working on my first novel when I learned of an artist residency on a tiny island off the west coast of South Korea. Excited, I daydreamed of finishing my manuscript in my motherland, visiting family, and of course, eating an abundance of delicious... Continue reading at Electric Literature

[ Electric Literature | 2024-04-18 11:05:00 UTC ]
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Some Former SPD Clients Find New Homes Despite Ongoing Uncertainty

Dozens of former publishers that had been served by SPD have signed with Asterism and Itasca as frustration mounts over the lack of information coming from the now-shuttered distributor. Meanwhile, Ingram is offering some flexibility in its 60-day deadline to have inventory removed from its... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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Higher Prices Boost Book Sales in International Markets

Revenue in 12 of 16 overseas book markets rose last year, even as unit sales fell, according to a new joint report from Nielsen/GFK Entertainment. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report

The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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Bookseller Oral History Project Finds Permanent Home at the University of Iowa Libraries

The Bookseller Oral History Project, a program intended to document and preserve the history of bookselling in the U.S., has found a permanent home at the University of Iowa Libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-05 05:00:00 UTC ]
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Bringing the Mediterranean Home

The Feel Good Foodie, Taste of Home, and others infuse the region’s flavors into everyday dishes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-01 05:00:00 UTC ]
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Google sued for $2.3bn by European media groups over digital ad losses

Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian

[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Tumblr and WordPress posts will reportedly be used for OpenAI and Midjourney training

Tumblr and WordPress are reportedly set to strike deals to sell user data to artificial intelligence companies OpenAI and Midjourney. 404 Media reports that the platforms’ parent company, Automattic, is nearing completion of an agreement to provide data to help train the AI companies’ models. It... Continue reading at Engadget

[ Engadget | 2024-02-27 20:56:31 UTC ]
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A Muslim Teen Finds Her Voice in Post-9/11 America: Read an Excerpt from HOPE ABLAZE by Sarah Mughal Rana

Read an excerpt of Hope Ablaze by Sarah Mughal Rana, a YA novel about a Muslim girl who writes a protest poem that goes viral, changing her whole life. Continue reading at Book Riot

[ Book Riot | 2024-02-21 12:30:00 UTC ]
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