Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020

On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in... Continue reading at 'AdWeek'

[ AdWeek | 2021-12-23 13:56:54 UTC ]
News tagged with: #cross-platform tool #enable publishers #single metric #digital platforms #nielsen

Other Publishing stories related to: 'Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020'

Why Nielsen rival iSpot is investing millions in TVision alternative panel

TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age

[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with: #investing millions #nielsen

Print Book Sales Slide Continues

The soft fall sales season continued last week, with print unit sales falling 14.9% compared to the week ended November 6, 2021. Sales declined in all categories, including sales of adult fiction, which has been the best-performing segment this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #9% compared #sales declined #including sales #adult fiction

Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen

Macmillan Announces Changes as CEO Transition Continues

Jon Yaged, who will officially succeed Don Weisberg as CEO of Macmillan Publishers US later this year, will take over day-to-day responsibilities for running the company, effective today, along with other changes among executive personnel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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TV Alert: 'The Midnight Club'

Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
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Windows File History review: Free, effective continuous data protection

At a glanceExpert's Rating ProsExcellent continuous data protection with versioningEasy, timeline browsing of backed-up filesIntegrated into WindowsBacks up user-created librariesConsEasy “Add folder” function removed from Windows 11Our VerdictWindows File History is still the easiest,... Continue reading at PC World

[ PC World | 2022-09-06 14:30:00 UTC ]
More news stories like this | News stories tagged with: #local storage #address bar #original location #bottom line #libraries

Products for Fun and Games Continue Post-lockdown

Post-lockdown, publishers remain all-in on interactive book and product formats, from activity titles and prompted journals to puzzles and games. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Michael Malone, wide-ranging novelist and TV writer, dies at 79

He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 02:01:50 UTC ]
More news stories like this | News stories tagged with: #tv writer #family sagas #sexual assault #head writer #soap opera

Toronto's Pearson airport now 2nd worst in world for delays. Ottawa says travel woes on the mend

On Friday, the transport minister told a parliamentary committee that Canada's travel chaos is dissipating. But critics and travellers say the situation remains turbulent. Continue reading at CBC

[ CBC | 2022-08-20 08:00:00 UTC ]
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The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #cost $70 #usual $100 #nielsen

Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
More news stories like this | News stories tagged with: #nielsen data #summer olympics #significant milestone #tv providers #nielsen

Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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The Sandman: ingenious TV that will inspire an entire generation of goths

The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian

[ The Guardian | 2022-08-06 06:00:07 UTC ]
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Libraries Save Lives: 8 Horror Movies and TV Shows Where Research Happens at the Library

Is there anything you can't find at a library? These 10 scenes from horror movies and TV shows prove that libraries save lives. Continue reading at Book Riot

[ Book Riot | 2022-07-25 10:36:00 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
More news stories like this | News stories tagged with: #industry professionals #book awards #nielsen

The Apple TV 4K drops to $150, plus the best early Prime Day deals you can get

With Amazon Prime Day only a few days away, the early deals are in full swing. Prime members can pick up things like Echo Dots, Kindles, Fire TV devices and more for less right now, while anyone can pick up the latest Apple TV 4K for one of the best prices we've seen. Roku has also discounted... Continue reading at Engadget

[ Engadget | 2022-07-08 15:45:42 UTC ]
More news stories like this | News stories tagged with: #solve puzzles #read stories #family members #slimmer design #nest hub #smaller design #battery life #bluetooth speaker #@engadgetdeals #kindle

The Apple TV 4K drops to $130, plus the rest of the week's best tech deals

If you're still hunting for the perfect gift for dad ahead of Father's Day this weekend, a bunch of our favorite gadgets are on sale right now. The Apple TV 4K remains discounted to $130, its cheapest price yet, and a couple of colors of the AirPods Max are $120 off. Amazon's Fire tablets and... Continue reading at Engadget

[ Engadget | 2022-06-17 15:30:52 UTC ]
More news stories like this | News stories tagged with: #worth noting #ll save #mobile app #companion app #clean base #nest hub #buying advice #kindle

NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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TV Alert: 'The Summer I Turned Pretty'

Sunny summer days are on the horizon and so is love in Jenny Han's 2009 book turned screen adaptation of 'The Summer I Turned Pretty.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-14 04:00:00 UTC ]
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