Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at 'Advertising Age'

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Taking the Reading Out of Readings

Early last month Junot Díaz nearly caused a riot when hundreds of fans descended on the Union Square Barnes & Noble in New York City to hear the author read from his latest, This Is How You Lose Her. But, to put it mildly, not every author is Junot Díaz, and getting a crowd to hear you read... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
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NZ takes centre stage at Frankfurt Book Fair

New Zealand has officially taken centre stage at the world's biggest book fair in Frankfurt, Germany. Continue reading at Stuff

[ Stuff | 2012-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #centre stage

Fallon to take over as Scardino steps down

Pearson chief executive Dame Marjorie Scardino is to step down from her role in 2013, to be... Continue reading at The Bookseller

[ The Bookseller | 2012-10-03 00:00:00 UTC ]
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Casual Vacancy takes top spot

J K Rowling's The Casual Vacancy (Little, Brown) has officially become the fastest-selling... Continue reading at The Bookseller

[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #casual vacancy

Penguin takes Breathing series by self-published author

Penguin Children's has snapped up rights to The Breathing series by self-published author... Continue reading at The Bookseller

[ The Bookseller | 2012-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children #self-published author

Moser to take on Edinburgh Bookshop

The Edinburgh Bookshop is changing hands after five years so that founders Vanessa and Malcolm... Continue reading at The Bookseller

[ The Bookseller | 2012-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #changing hands #edinburgh bookshop

Implementation of EC price-fixing deals 'could take months'

The deals between four publishers, Apple and the European Commission over its ebook price-... Continue reading at The Bookseller

[ The Bookseller | 2012-09-20 00:00:00 UTC ]
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Taking Storytelling Digital

Eli Horowitz does not think of himself as someone who “fetishizes the book.” But he’s also seen what books become, in digital form, and has not always been impressed. A former managing editor and publisher at McSweeney’s, Horowitz describes much of what he has seen in the digital revolution in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major project #digital revolution #managing editor #digital form #print book #book publishing #eli horowitz

Rebooted Borders takes on Amazon

Bookworld, formerly Borders.com.au, has internet giant Amazon in its sights with new book business. Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2012-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Community groups asked to take on Wakefield libraries

Community groups in West Yorkshire are banding together in an attempt to take over libraries... Continue reading at The Bookseller

[ The Bookseller | 2012-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #west yorkshire #community groups

Kobo launches roadshow as indies ponder ebook options

Kobo is due to launch a country-wide roadshow to showcase its ebook offering to independent... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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New Paper Options

The basic idea behind paper buying is to strike the right balance between cost and quality. Determine your organization’s priorities, and make your compromises accordingly. Continue reading at Folio Magazine

[ Folio Magazine | 2012-07-26 00:00:00 UTC ]
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Amazon.co.uk takes 21% of entertainment market

E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales

Huang to take IP acquisitions role at Penguin Childrens

Penguin Children’s will continue what it describes as its transition from traditional... Continue reading at The Bookseller

[ The Bookseller | 2012-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin children

Makinson: 'no reputational damage' from Author Solutions buy

Penguin c.e.o. John Makinson has said there is a "natural convergence" between... Continue reading at The Bookseller

[ The Bookseller | 2012-07-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john makinson

Pearson buys Author Solutions, will integrate with Penguin

Pearson has acquired self-publishing company Author Solutions Inc for $116m (£74m) in cash... Continue reading at The Bookseller

[ The Bookseller | 2012-07-19 00:00:00 UTC ]
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Digital Imprints Take Root

Traditional trade publishers have been testing the digital-first/digital-only publishing waters for more than two years now, and the pace is accelerating. This month alone, Penguin is reviving the Dutton Guilt Edged Mysteries line as a digital only imprint, Kensington has launched eKensington as... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harper voyager #romance books #beta test #publishing waters #digital imprints