Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'
[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with:
#beta testing
#measurement company
#nielsen
The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek
[ AdWeek | 2021-09-21 14:38:25 UTC ]
More news stories like this | News stories tagged with:
#top line
#nielsen
VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
More news stories like this | News stories tagged with:
#nielsen
The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week
[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Nielsen's ongoing quest to measure the fast-changing television landscape will now include a monthly snapshot into how consumers around the country are spending their TV screen time. A new monthly graphic, which Nielsen is calling The Gauge, will offer a window into total TV time, including both... Continue reading at AdWeek
[ AdWeek | 2021-06-17 21:56:31 UTC ]
More news stories like this | News stories tagged with:
#nielsen
Tweets about television are up in nearly every category from March 1 through April 15 compared with the same time last year, largely driven by the coronavirus pandemic, Nielsen found in a study, but one category stands out as a glaring exception: sports. Nielsen Social Content Ratings found that... Continue reading at AdWeek
[ AdWeek | 2020-04-28 12:05:23 UTC ]
More news stories like this | News stories tagged with:
#nielsen found
#largely driven
#coronavirus pandemic
#nielsen
HarperCollins Children’s Books has secured world rights to publish the tie-in books for "The Adventures of Paddington", a new Nickelodeon television series launching globally in 2020. The animated pre-school series comprises 26 episodes and features the voice of Ben Whishaw as Paddington in... Continue reading at The Bookseller
[ The Bookseller | 2019-12-08 20:24:37 UTC ]
More news stories like this | News stories tagged with:
#harpercollins children
#ben whishaw
#english-speaking markets
#theme song
#world rights
#harpercollins
YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
More news stories like this | News stories tagged with:
#video platforms
#product manager
#ad spend
#nielsen
The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News
[ ABC News | 2019-10-29 21:44:42 UTC ]
More news stories like this | News stories tagged with:
#nielsen company
#nielsen
Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver... Continue reading at AdWeek
[ AdWeek | 2019-10-03 10:00:35 UTC ]
More news stories like this | News stories tagged with:
#tv measurement
#nielsen
Recently, I sat down with my 5-year-old son and explained to him what I do for a living. After a 15-minute conversation he said, “So Mommy, you send commercials to me for things that I like, like M&Ms and apple juice because I like them.” I’ve been working in the advanced television space... Continue reading at Advertising Age
[ Advertising Age | 2019-09-30 13:43:00 UTC ]
More news stories like this | News stories tagged with:
#viewing habits
#nielsen
Trapeze has pre-empted a non-fiction tie-in for new ITV Jane Austen drama "Sanditon", alongside a novelised version of the show. Continue reading at The Bookseller
[ The Bookseller | 2019-08-12 09:12:47 UTC ]
More news stories like this |
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#ncc media
#project oar
#established earlier
#yearto develop
#open standard
#delivering ads
#individual households
#smart tvs
#nbc universal
#achieve scale
#hearst
Ebury Press has bagged the first cookbook in 10 years by Ainsley Harriott, to tie-in with his latest primetime ITV series. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebury press
Michael O’Mara Books is to publish By Order of the Peaky Blinders, the first official tie-in book to the hit TV show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mara books
#peaky blinders
#official tie-
Headline has acquired two books to tie-in with a new TV series based on Neil Gaiman and Terry Pratchett’s Good Omens. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#headline acquires
#neil gaiman
#terry pratchett
#good omens
Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#third-party measurement
Michael Joseph is to publish Nadiya’s Family Favourites in June to tie-in with her new primetime BBC Two cookery series. Continue reading at The Bookseller
[ The Bookseller | 2018-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#michael joseph
Mitchell Beazley has acquired a television tie-in to ITV's "Eat Shop Save" authored by the show's presenter, medicinal chef Dale Pinnock. Continue reading at The Bookseller
[ The Bookseller | 2018-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mitchell beazley