Nick Johnson, influential digital media ad leader, dies at 55

Ad world shares memories about Johnson's legacy from the early online publishing world to the creator economy. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-04-20 18:45:34 UTC ]
News tagged with: #creator economy #online publishing #digital media

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How 6AM City Is Rethinking Digital Media at a Local Level

From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model,... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-18 12:31:36 UTC ]
More news stories like this | News stories tagged with: #local level #email newsletters #business model #technology strategy #digital media


Nick Kotz, Crusading Journalist and Author, Dies at 87

He won a Pulitzer Prize for exposing unsafe conditions in meatpacking plants. He also wrote about hunger in America and the politics of the B-1 bomber. Continue reading at The New York Times

[ The New York Times | 2020-05-15 17:19:24 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


Penske Media Names Its First Chief Digital Officer | People on the Move

[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
More news stories like this | News stories tagged with: #associate director #meredith corp #real simple #real estate #economic development #pulitzer prize #marie claire


Kate Mortenson launching national digital media company, raising $10M

Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #$10 million #$1 million #digital media


BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
More news stories like this | News stories tagged with: #taking place #current trends #printing press


Independent and Profitable, Digital Trends Aims to Redefine Tech Media

Asked whether, back in 2006, he could have possibly envisioned that the tech review blog he co-founded, using rented office space above an Oregon furniture store, would one day grow into a profitable digital media enterprise spanning three offices on two coasts and attracting talent from the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-03-31 17:01:10 UTC ]
More news stories like this | News stories tagged with: #sponsorship opportunities #significant portion #major shift #united nations #digital media


Digital Media India: Google Highlights Data, Subscription Products for Publishers

At the recent Digital Media India conference, Rohan Tiwary of Google Asia Pacific, offered updates on some of the company’s ongoing Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-03-17 17:30:42 UTC ]
More news stories like this | News stories tagged with: #digital media


Obituary: Lucky Spool Media Founder Susanne Woods, Dies at 47

Susanne Woods, founder and publisher of needle and sewing crafts publisher Lucky Spool Media, died February 19, 2020, of complications from metastatic breast cancer. She was 47. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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What a $5.6m Super Bowl buy can purchase in digital media in 2020

Each year Digiday calculates what advertisers could do with the cash they spend on Super Bowl ads if used on digital media buys instead. For this year's tally, Digiday explores alternate purchases, such as TikTok hashtag campaigns, digital out-of-home ads and use of "The Bachelor"... Continue reading at Digiday

[ Digiday | 2020-01-30 05:00:53 UTC ]
More news stories like this | News stories tagged with: #digital media


The Digital Media Industry Is on Track for a Jolt to the System

The rise of digital that began in the 2000s--which saw a notable shift in advertising dollars toward mobile screens, plus the growing dominance of Big Tech on Madison Avenue, aided by a regulatory push symbolized by the upcoming California Consumer Privacy Act (CCPA)--continued into the 2010s,... Continue reading at AdWeek

[ AdWeek | 2019-12-30 14:28:27 UTC ]
More news stories like this | News stories tagged with: #advertising dollars #mobile screens #big tech #madison avenue #digital media


The 2019 Publishing Hot List: The Print and Digital Media Brands Paving a Way to Profitability

Media is dying? Don't tell that to the winners of this year's Publishing Hot List. Whether legacy media outlets or digital upstarts, these publishers are creating groundbreaking work, finding new revenue streams and otherwise nimbly adapting to an unstable landscape. Even as the president... Continue reading at AdWeek

[ AdWeek | 2019-10-21 00:00:55 UTC ]
More news stories like this | News stories tagged with: #revenue streams #daily basis #digital media


Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen


‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020

Bayer is on its second year of in-housing programmatic. At Digiday's Media Buyer Summit this week, the company shared how it set up its team. The post ‘We realized we could pull it off’: 2 years in, Bayer is on track to take all digital media buying in-house by 2020 appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-18 04:01:51 UTC ]
More news stories like this | News stories tagged with: #digital media


How Digital Media Could Help Decide the 2020 Election Winner

Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it's paid, earned or owned) plays a major role in swaying the minds of the... Continue reading at AdWeek

[ AdWeek | 2019-10-16 15:10:26 UTC ]
More news stories like this | News stories tagged with: #major role #digital media


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | News stories tagged with: #digiday research #digital publishers


Digital media companies consolidating should boost their forays into Hollywood

The recent media mergers could help the combined companies to secure more production deals with streaming services. The post Digital media companies consolidating should boost their forays into Hollywood appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:45 UTC ]
More news stories like this | News stories tagged with: #hollywood appeared #streaming services #digital media


‘It can be demotivating’: Digital media’s all-stock deals are the new normal

With banks more reluctant to lend, venture capitalists aren't interested in buying digital media companies that aren't growing quickly. The post ‘It can be demotivating’: Digital media’s all-stock deals are the new normal appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-09 04:01:17 UTC ]
More news stories like this | News stories tagged with: #normal appeared #digital media


What Would Media Companies Look Like If Sales Leaders Reinvented The Business Model?

Twenty years ago, the news publishing world looked a lot different than it does today. Newspapers were still the main Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-07 07:00:48 UTC ]
More news stories like this | News stories tagged with: #media companies #business model #news publishing


Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
More news stories like this | News stories tagged with: #short stories


Upheaval at Sports Illustrated, Mergers in Digital Media | News & Notes

A staff uprising at Sports Illustrated... Following Tuesday's New York Post report that editor-in-chief Chris Stone is exiting Sports Illustrated after 27 years with the magazine, The Wall Street Journal added late Wednesday evening that the brand's new operator, TheMaven Inc., is planning to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-03 20:41:59 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #vox media #ae networks #vice media #30% stake #provide advertisers #user experience #hearst #digital media