NFL ratings might take a hit as veteran quarterbacks get sidelined

A rough weekend for three of the NFL’s most celebrated old-school quarterbacks may have long-term implications for the league’s TV partners, as the loss of Ben Roethlisberger, Drew Brees and Eli Manning could cause a shakeup in the Nielsen ratings. No team poses more of a risk than the Pittsburgh Steelers. By virtue of the Steelers’ outsized contribution to the weekly NFL deliveries, Roethlisberger’s season-ending injury is likely to have the most meaningful impact on Fox, CBS, NBC and ESPN. Late in the second quarter in Pittsburgh’s home opener against Seattle, the 37-year-old quarterback shook out his arm in distress after firing what appeared to be a routine incomplete pass. The sight of Roethlisberger clutching his right elbow like Rodney Dangerfield trying to finesse his way out of a golf bet was the stuff of nightmares for Steelers fans and the networks that cash in on the team’s popularity. Pittsburgh has six national TV windows remaining on its schedule, and it will have to suit up for each of them with the largely untested backup Mason Rudolph under center. A third-round draft pick in 2018, Rudolph looked effective against the Seahawks—he connected on 12 of 19 passes for 112 yards with two touchdowns and an interception—but unless he starts lighting up the scoreboard like Big Ben in his prime, the Steelers are not going to be a reliable ratings draw. The amount of gross ratings points in play is not insignificant. Last season, Pittsburgh was the NFL’s fifth... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-18 21:56:19 UTC ]
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RH's Wanda and the Alien to hit TV screens

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[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Rowling looks to next projects, as Casual Vacancy proves high street hit

J K Rowling's next published work is likely to be for children younger than the readers of... Continue reading at The Bookseller

[ The Bookseller | 2012-10-08 00:00:00 UTC ]
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New Kobo e-readers hit WHS

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[ The Bookseller | 2012-10-04 00:00:00 UTC ]
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6 Tips for Boosting Newsletter Open Rates

For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at Folio Magazine

[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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Quercus hit by Fifty Shades success

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[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Moran, Binet Score Hits

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[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
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Manhattan Media hits the block

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[ Crains New York | 2012-09-12 00:00:00 UTC ]
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Penguin Group hit with age discrimination suit

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[ Crains New York | 2012-09-07 00:00:00 UTC ]
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Kobo Writing Life platform ups royalty rate

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[ The Bookseller | 2012-08-24 00:00:00 UTC ]
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[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Big Hits Keep Selling Well

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[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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Publishers and Apple hit back at DOJ

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[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Poor turnout hits ebook festival

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[ BBC World | 2012-08-02 00:00:00 UTC ]
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London's high street 'dead' as Games hit trade

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[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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Should young adult books have age ratings?

Author G.P. Taylor says 'children's literature has gone too far' and advocates a ratings system like that for movies or video games. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-07-09 00:00:00 UTC ]
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Print book sales hit 2012 high

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[ The Bookseller | 2012-07-03 00:00:00 UTC ]
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EL James hits one million mark on Kindle in UK

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[ The Bookseller | 2012-06-26 00:00:00 UTC ]
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E-book library borrowing rate is low, Pew survey finds

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[ Los Angeles Times | 2012-06-23 00:00:00 UTC ]
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[ Engadget | 2012-06-22 00:00:00 UTC ]
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