Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will develop a new digital product involving dining news. The new projects were revealed in an internal memo sent out Friday by Executive Editor Jill Abramson and continued her efforts to strengthen the digital edition of the paper as company revenue and profits continue to fall.The multimedia magazine appears to complement Need to Know, the working title for what will be the first in a suite of lower-priced digital products coming out later this year and next. New CEO Mark Thompson announced plans for the new paid products as part of a growth strategy laid out by the Times Co. in April. Deputy Metro Editor Clifford Levy has been assigned to edit Need to Know.One analyst called the initiatives a positive step for the paper but overdue."Anything to improve and broaden the online product and get more people to pick it up" is good, said Edward Atorino, a media analyst with The Benchmark Co. Noting that print advertising revenue for the Times keeps falling, he added, "I'm surprised they waited so long."The interactive magazine will be a home for outstanding articles from the previous week as well as "new, multimedia narratives in the tradition of Snow Fall," Ms. Abramson wrote in the memo. "As... Continue reading at 'Crains New York'
[ Crains New York | 2013-07-13 00:00:00 UTC ]
Written By: Bookseller Staff Publication Date: Thu, 05/05/2011 - 15:40 Bertelsmann has acquired digital media agency Smashing Ideas, with the aim of beefing up Random House Inc's digital offerings. The terms of the acquisition were not made public. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-05 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 29/03/2011 - 15:50 Book sales slipped for the fourth week in a row last week, and were down more than £3.3m last year, according to Nielsen BookScan data. A total of £24.2m was spent on printed books at UK retail outlets in the seven days to 26th... Continue reading at The Bookseller
[ The Bookseller | 2011-03-29 00:00:00 UTC ]
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