New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
News tagged with: #book marketing #sara lloyd #pan macmillan #virtual worlds

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OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market

Figures from OpenBook's 'Reading X' conference show that promising growth for the market, including a big uptick in online book sales in 2017. The post OpenBook Managing Director Cites 14.55 Percent Growth in Chinese Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-31 00:00:00 UTC ]
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Children’s Books Salon: International Issues, Trends, and Rights Sales

Close to 30 international publishers are spending two days in New York City to meet with US acquisitions editors and publishing executives in the first Children's Books Salon organized by the Frankfurter Buchmesse New York and Publishing Perspectives. The post Children’s Books Salon:... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse #publishing executives #rights sales #books salon #post children


Children’s Books Salon Participants’ Insights Into Markets in Canada, Finland, Germany, Spain

Several international participants in next week's Children's Books Salon–produced by Frankfurter Buchmesse New York and Publishing Perspectives–speak to us about the children's book sector in their respective markets today. The post Children’s Books Salon Participants’ Insights Into Markets in... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book sector #frankfurter buchmesse #books salon #spain appeared #post children


Print book market grows for third year running

The print book market has posted growth in value for the third year running, with 2017 inching up 0.09% on 2016. Continue reading at The Bookseller

[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce

The 2017 year-end holiday season book sales patterns reported in both major English-language markets looked good at the end, but getting there wasn't a lot of fun. And what lies ahead may be rougher for bookstores. The post Trends in UK, US Holiday Book Sales: Late Buys and E-Commerce appeared... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-01-03 00:00:00 UTC ]
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Books trend for 2018

By all accounts, the Hulu series “The Handmaid’s Tale” was a huge success in 2017. Counterintuitively, the Margaret Atwood novel it was based on has been a constant on bestseller lists. Hadn’t people gotten the story from watching the show? Apparently not. In fact, this was the case for a number... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-01-03 00:00:00 UTC ]
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Trends in Children’s Books: Five 2018 Predictions from Scholastic

What will kids be reading in 2018? Scholastic editors issue five predictions about what children's book trends will be popular and successful next year. The post Trends in Children’s Books: Five 2018 Predictions from Scholastic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-19 00:00:00 UTC ]
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Czech Book Market Gains Tempered by Tax Rates, Falling Prices

Czech publishers see gains in 2016's market performance but are concerned about stubbornly high VAT rates and falling book prices. The post Czech Book Market Gains Tempered by Tax Rates, Falling Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-12-07 00:00:00 UTC ]
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ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market

Richard Prieur, executive director of ANEL in Québec, talks about the association’s work to support the flourishing francophone book market in Canada. The post ANEL’s Richard Prieur on the Strengths of the French Canadian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-11-13 00:00:00 UTC ]
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Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’

As staged in THE ARTS+ at the Frankfurt Book Fair, the German digital strategist Maks Giordano talks about reaching customers on an 'exponential curve.' The post Maks Giordano at THE ARTS+ on Book Marketing: Think ‘Hyperinnovation’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-26 00:00:00 UTC ]
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Ukrainian Publishers Look to Further Develop Their Book Market and International Profile

With a bright, new stand design and a newly launched Ukrainian Book Institute, the country's publishers and literature made a big splash in Frankfurt. The post Ukrainian Publishers Look to Further Develop Their Book Market and International Profile appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-10-13 00:00:00 UTC ]
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'Sigh of relief' over Italy's book market

Italy's book market is “leaving the [economic] crisis behind” with “positive signals” including a small rise in the value of print sales. Continue reading at The Bookseller

[ The Bookseller | 2017-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print sales #small rise #economic crisis #book market


Academic Publishing in China 2017: The Academic Book Market in China

When Shanghai Jiaotong University hosted a fourth forum of China’s academic publishers last month, however, the consensus among the speakers was that the sector’s “Going Out” strategy is now entering its 2.0 era. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition

He has book-eating children and sees more change ahead for international publishing. Nielsen Book's Andre Breedt briefs Frankfurt Buchmesse's 'The Markets' The post At Frankfurt’s ‘The Markets’: Nielsen’s Andre Breedt on Edible Books and Competition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #international publishing #change ahead #andre breedt #competition appeared #nielsen book


Russian Book Market Consolidation: Is It Closing Out Smaller Players?

Larger book publishing companies in Russia attract more government support, say critics, while smaller houses struggle to keep up. The post Russian Book Market Consolidation: Is It Closing Out Smaller Players? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-12 00:00:00 UTC ]
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BISG Looks at Rights In a Global, Digital Book Market

A half-day seminar organized by the Book Industry Study Group focused on the increasing importance of publishing rights—and examined the industry’s longtime problem of poor rights management. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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London drives book market's value growth in 2017

London has triumphed over other regions for book sales so far in 2017, outstripping the overall market both in volume and value terms.  Continue reading at The Bookseller

[ The Bookseller | 2017-08-30 00:00:00 UTC ]
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Beijing Book Fair 2017: Changing with the Times and Market Demands

Traditionally, the Beijing International Book Fair (BIBF) has focused on educational books, STM titles, and children’s books—in that order. This year’s event, which opens today and runs until August 27, is markedly different with many more categories represented. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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Will Ruling in ReDigi Case Open the Door to a Used E-book Market?

That’s the heart of the question now before the U.S. Court of Appeals for the Second Circuit, after a lively hearing on Tuesday in the case of Capitol Records vs. ReDigi. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Up lit: the new book trend with kindness at its core

From Matt Haig’s How to Stop Time to Gail Honeyman’s Eleanor Oliphant is Completely Fine, the empathetic literature inspired by a year of tragedies, political upheaval and economic uncertaintyA bruising year dominated by political and economic uncertainty, terrorism and tragedy has, publishers... Continue reading at The Guardian

[ The Guardian | 2017-08-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #impossible things #human connection #economic uncertainty #completely fine #eleanor oliphant