New Trends in Book Marketing: Mobile, Millennials and More

For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
News tagged with: #book marketing #sara lloyd #pan macmillan #virtual worlds

Other news stories related to: "New Trends in Book Marketing: Mobile, Millennials and More"


Shanghai Children’s Book Fair Looks to Capitalize on Growing Market

With sales of children's books in China up 14% in the first nine months of 2018, attendees at this year's fair see more opportunities for deal-making. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-11-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #growing market #book fair #shanghai children


Books 'to outperform retail market this Christmas'

The relatively modest price point of books suggests the sector could perform solidly this Christmas, analysts predict, with booksellers hailing a strong line-up across the board. Continue reading at The Bookseller

[ The Bookseller | 2018-10-30 00:00:00 UTC ]
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Russian Market Book Sales Channels: Proponents of Both Online Retail and Off

Something of a debate is underway in the Russian market, where some see online retail as a key to future sales growth, while major chains are also showing good numbers in physical stores. Editor’s note: Following our pre-Frankfurt interview with Eksmo CEO Evgney Kapyev, reports from Moscow are... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #online bookselling #strong sales #physical stores #major chains #russian market #online retail


Children’s book market up 0.7% by value in 2018 to date

The children’s book market has shown steady growth of 0.7% in the first part of 2018 but some of the biggest increases were from non-fiction categories, charts and data editor Kiera O’Brien revealed at The Bookseller Children’s Conference this morning. Continue reading at The Bookseller

[ The Bookseller | 2018-09-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #brien revealed #book market #bookseller children


Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales

Literary agent Stephanie Barrouillet looks at trending themes in global children's books markets, like diversity, emotional growth, and current events. The post Stephanie Barrouillet on Trends in International Children’s Books and Rights Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #current events #global children #rights sales #international children


Lupus Films' Camilla Deakin to explore book to screen trends at Children's Conference

Lupus Films joint m.d. Camilla Deakin has revealed an increased appetite for hand-drawn animations of children's books.  Continue reading at The Bookseller

[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #lupus films


Beijing Book Fair 2018: Market Observations from Exhibitors

As younger Chinese editors, many fluent in English, move up the publishing ranks, they are more willing to try new formats, while also able to speed up publication of translations in China. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-24 00:00:00 UTC ]
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China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices

As book prices rise and children's books show new energy, the number of new titles on China's bestseller lists has decreased, with older hits lingering on sales charts. The post China’s Book Market in the First Half of 2018: Slower Growth, Rising Prices appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sales charts #bestseller lists #books show #book market #post china


HotelTonight wants to wow more millennials by gamifying travel booking

The startup announced a new feature called Daily Drop, which promises a guaranteed 30% off online travel agency room rates. HotelTonight, the mobile app that lets you book last-minute discounted hotel rooms, is making a bigger play for millennial stays. On Tuesday, the startup announced a new... Continue reading at Fast Company

[ Fast Company | 2018-07-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mobile app


Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market

Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book marketplace #digital dynamic #book market #post italy


Covering the International Books Industry: A Discussion of Trends and Challenges

From European markets recovering from financial losses to translation in the US market and book-pricing differences based on authors' genders, a 'Beyond the Book' panel at BookExpo looked at recent coverage of the books industry. The post Covering the International Books Industry: A Discussion... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-06-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books industry #financial losses #challenges appeared


Clinton praises feminist book trend ahead of Edinburgh

Chelsea Clinton is "excited" to be a part of the trend for feminist children’s books, she told The Bookseller ahead of her appearance at the Edinburgh International Book Festival. Continue reading at The Bookseller

[ The Bookseller | 2018-06-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #feminist children #chelsea clinton


In the Book Market, Politics Come to the Fore

Two political books have been big winners this year thanks to a certain someone in the White House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #white house #big winners #political books #book market


Triangle Interactive Looks to Grow Kids’ Read-Along E-book Market

Targeting a niche in the thriving audiobook market, Triangle Interactive has released an initial list of 1,000 English and Spanish-language children's ebooks from a variety of publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #spanish-language children #e-book market


Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #golden age #great minds #books written


Children's Books in China 2018: Social Media Marketing: Working the Platform

The past few years have seen social media, propelled by the all-purpose WeChat app and the Weibo microblogging service, become an indispensable promotional and sales channel in the Chinese publishing industry. Critics point to challenges facing publishers who depend on social media marketing.... Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists

In its latest market report, Slovakia's publishers' association says the overall book market was worth up to €110 million (US$135.3 million) in 2016. Fiction rose to 27 percent of those sales. The post Domestic Fiction Leads Slovakia’s Book Market Growth and Bestseller Lists appeared first on... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book market #bestseller lists


Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors to Turkish Books

Taking note of the fact that two of the six shortlisted titles are Turkish in this year's EBRD Literature Prize–to be awarded during London Book Fair–Istanbul's Nermin Mollaoğlu looks at the rights scene in 2018. The post Agent Nermin Mollaoğlu: The French Market Is Beginning To Open Its Doors... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-27 00:00:00 UTC ]
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Brazil’s book market saw 2017 lift

Brazil's book market saw real growth of 3.1% last year, according to Brazilian book trade publication PublishNews.  Continue reading at The Bookseller

[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride

The observations made by these diverse publishers during at the first Children's Books Salon in New York speak to their common faith in the social power of books. The post Viewpoints From the Children’s Books Salon: Trends, Concerns, and Publishing Pride appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #books salon