New Press Eyes U.S. Market From Thailand

In 2012, Cali Dawson and Gordon Ross, a pair of expats living in Bangkok, made plans to start a new publishing company in Thailand. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]

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Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
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Search Press owners look to future growth with spate of plans

Despite having to adapt its plans to celebrate its half-century, art and craft specialist Search Press posted record results in the lockdowns, and is anticipating further growth once craft fairs and high streets gather momentum. Continue reading at The Bookseller

[ The Bookseller | 2021-10-30 06:01:57 UTC ]
More news stories like this | All news stories tagged with: #future growth


The History Press lands 'enthralling account' of hidden war stories from Pearson

The History Press has landed an "enthralling account" of hidden war stories from Berlin-based university lecturer and cultural historian Joseph Pearson.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 16:49:43 UTC ]
More news stories like this | All news stories tagged with: #pearson #history press


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #make money


Bonnier Books UK unveils 'pioneering' publisher Footnote Press with Biswas and Roy

Bonnier Books UK is launching a "mission-oriented start-up" publisher, Footnote Press, in 2022 in what is billed as a “pioneering” partnership with founders Vidisha Biswas and Sujoy Roy.   Continue reading at The Bookseller

[ The Bookseller | 2021-10-26 07:32:05 UTC ]
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Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency


Owlet Press lands three mixed heritage stories

Indie children's publisher Owlet Press will publish three titles focusing on and celebrating “the diversity within Black heritage” early next year. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 15:39:08 UTC ]
More news stories like this | All news stories tagged with: #children's publisher #titles focusing #indie children


MacLehose Press signs contemporary fiction anthology by Afghan women

Quercus imprint MacLehose Press has acquired My Pen is the Wing of a Bird: New Fiction by Afghan Women, an anthology of contemporary women's short stories with an introduction by BBC chief international correspondent Lyse Doucet. Continue reading at The Bookseller

[ The Bookseller | 2021-10-19 02:58:08 UTC ]
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Princeton University Press joins forces with de Rham for gravity exploration

Princeton University Press has acquired world English rights, including audio, to Claudia de Rham’s The Beauty of Falling. Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 07:35:43 UTC ]
More news stories like this | All news stories tagged with: #including audio


Andersen Press to publish Douglass US bestseller in UK

Andersen Press has acquired Ryan Douglass' New York Times bestseller The Taking of Jake Livingston, a YA ghostly thriller with a Black, LGBT+ lead. Continue reading at The Bookseller

[ The Bookseller | 2021-10-12 13:17:38 UTC ]
More news stories like this | All news stories tagged with: #andersen press


Mountain Leopard Press signs companion book to The Walk artwork

Mountain Leopard Press and Good Chance Theatre are publishing the official companion book to public artwork “The Walk”. Continue reading at The Bookseller

[ The Bookseller | 2021-10-08 10:43:49 UTC ]
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Andersen Press scoops fiction debut from Quarto's Cotton

Andersen Press has scooped the fiction debut of Katie Cotton, group publisher at the Quarto Group. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 21:08:11 UTC ]
More news stories like this | All news stories tagged with: #quarto #group publisher #fiction debut #andersen press #quarto group


ViacomCBS Allows Marketers to Transact on VideoAmp Metrics Instead of Nielsen

As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek

[ AdWeek | 2021-09-28 13:00:00 UTC ]
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Flipped eye bags Musariri's dystopian debut

Flipped eye has landed Only This Once Are You Immaculate, the "stunning" debut fiction novel by Zimbabwean author Blessing Musariri. Continue reading at The Bookseller

[ The Bookseller | 2021-09-23 22:23:11 UTC ]
More news stories like this | All news stories tagged with: #debut fiction #flipped eye #dystopian debut


Books with inspirational themes continue to drive children's book market

Confidence-building titles are continuing to boom across the children’s market as TikTok drives YA, The Bookseller’s Children’s Conference has heard.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 10:13:53 UTC ]
More news stories like this | All news stories tagged with: #children's book #book market


Non-fiction and TikTok-boosted YA help children’s book market surge

​The children’s book market has increased by more than 11% this year, boosted by picture books, non-fiction and a remarkable 61% growth in YA sales.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-20 01:05:47 UTC ]
More news stories like this | All news stories tagged with: #children’s book #picture books #book market


Liturgical Restructures, Focuses on Digital Marketing

A series of promotions at Liturgical Press are part of the Catholic publisher’s efforts to strengthen its digital marketing outreach and enhance books on spirituality, mysticism, and monastic traditional wisdom. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-17 04:00:00 UTC ]
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Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana

The children's publisher Kids Can Press has partnered with Nelvana to develop content from Black writers, submissions opening now. The post Canada’s Kids Can Press Opens a ‘Black Write’ Incubator with Nelvana appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-09-16 14:11:34 UTC ]
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String of promotions at Borough Press as imprint expands

HarperFiction literary imprint The Borough Press has announced expansion plans and a string of promotions within its editorial team. Continue reading at The Bookseller

[ The Bookseller | 2021-09-15 07:36:01 UTC ]
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Univ. of Nebraska Press Launches LGBTQ+ Fiction Series

The University of Nebraska Press is launching Zero Street, a series dedicated to novels and short story collections written by LGBTQ+ authors and featuring LGBTQ+ characters and/or themes. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-15 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #lgbtq+ authors #series dedicated #nebraska press