Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries, including the US, UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea and Spain.There are compromises beyond the commercials, which will run for an average of four to five minutes per hour. You'll be limited to a "720p/HD" resolution, and licensing will prevent you from watching certain movies and TV shows. Netflix says it's "working on" lifting that content restriction. You also can't download content to watch offline, so you'll need to pay for a Standard or Premium plan if you need viewing material for your next flight.The ads will initially be 15- to 30-second spots, and will play both before and during shows. There will be "broad" targeting for those ads based on criteria like your country and the genres of content you watch. Nielsen is also tracking the performance of these ads in the US through its digital rating system.There are still plenty of incentives to use a more expensive plan, then. However, Netflix is hopeful this will make its service accessible to a wider audience than before. To some extent, it's necessary. Netflix has been losing subscribers in recent quarters, and Basic with Ads could help either attract newcomers or keep existing... Continue reading at 'Engadget'
[ Engadget | 2022-10-13 17:45:26 UTC ]
The Trade Desk today announced that Nielsen has signed on as a collaborator on its Unified ID 2.0, a cookie-less, open-source sign-on solution for the open web. This marks the third such deal within a week, as LiveRamp and Criteo just pledged their respective support for The Trade Desk's... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:23:42 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Richard Osman's The Thursday Murder Club (Viking) has bounced back into the UK Official Top 50 number one spot, selling 28,756 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 19:38:08 UTC ]
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To close out October’s theme of beauty privilege, Kendra and Sumaiyya discuss Say Hello by Carly Findlay and If I Had Your Face by Frances Cha. From the episode: Sumaiyya: My discussion pick is If I Had Your Face by Frances Cha, which is set in Seoul, South Korea. This looks at four young women... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-21 08:47:55 UTC ]
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Four in five consumers say sustainability matters, but taste and health both rate higher. During the early stage of the pandemic, consumers had trouble buying meat as food processing facilities shut temporarily to slow the spread of COVID-19. As a result, consumers turned to plant-based... Continue reading at Fast Company
[ Fast Company | 2020-10-21 06:00:54 UTC ]
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The ratings for Thursday's controversial presidential town hall faceoff between NBC and ABC are in, and ABC's Joe Biden broadcast was the ratings winner--even though NBC News simulcast its President Trump town hall across multiple networks--according to early Nielsen data released this... Continue reading at AdWeek
[ AdWeek | 2020-10-16 19:34:41 UTC ]
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Early Nielsen figures showed Joseph R. Biden Jr. drawing 13.9 million viewers, against 13.1 million for President Trump, a ratings obsessive. Continue reading at The New York Times
[ The New York Times | 2020-10-16 18:09:04 UTC ]
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Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV... Continue reading at AdWeek
[ AdWeek | 2020-10-14 10:00:00 UTC ]
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The rise of streaming and familiar characters may have cut into the record viewership of four years ago. Fox News led all networks in audience size, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2020-09-30 23:08:15 UTC ]
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Robert Galbraith's Troubled Blood (Sphere) and Brian Masters' Dennis Nielsen biography Killing for Company (Cornerstone) have rocketed to the top of the Amazon Charts. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 15:55:56 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has charted top of the Bookstat e-book top 10 in its second week on sale, rising from third to score an across-formats double, after its hardback claimed the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 21:50:09 UTC ]
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The long-rumored Harry Potter open-world game finally has a release date. Hogwarts Legacy will come out sometime in 2021. Sony shared a lengthy cinematic trailer during its PlayStation 5 showcase detailing what you’ll do the game. You’ll play as a wi... Continue reading at Engadget
[ Engadget | 2020-09-16 20:27:10 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) has topped the Amazon Charts' Most-Sold: Fiction top 20 for a second week running, in the same week its hardback claimed a second week atop the UK Official Top 50 chart through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-09-16 05:52:35 UTC ]
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Jamie Oliver's 7 Ways (Michael Joseph) has soared into the UK Official Top 50 number one spot, selling 34,241 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-24 18:56:55 UTC ]
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Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times
[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Stephenie Meyer's Midnight Sun (Atom) rose 11 places to top the Amazon Charts' Most-Sold: Fiction chart, as the Twilight reboot sold 62,460 copies in hardback to claim the UK Official Top 50 number one through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-08-12 02:23:16 UTC ]
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Jojo Moyes' The Giver of Stars (Penguin) has soared into the UK Official Top 50 number one spot, selling 25,331 copies through Nielsen BookScan's TCM in its first full week on the shelves. Continue reading at The Bookseller
[ The Bookseller | 2020-08-04 00:24:26 UTC ]
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Italian publishers see 'encouraging signs of an upturn,' as data from Nielsen and Informazioni Editoriali shows revenue losses were cut in half in July. The post Italian Book Industry: Publishers’ Study Sees ‘Signs of Recovery’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-28 14:58:45 UTC ]
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David Walliams and Tony Ross' The World's Worst Parents (HarperCollins Children's) has notched up a fourth week as the UK Official Top 50 number one, selling 22,993 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-07-27 18:50:07 UTC ]
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