In early April, Medium, the platform founded by Ev Williams, made a pitch to the publishing community: come to Medium, and we'll help you make money. There's not a publisher these days that isn't looking for new revenue streams, so it's not surprising that nearly 400 publishers have applied to participate in the beta version of Medium's revenue program, according to figures provided by a spokeswoman for the company. (She declined to say how many applicants have been accepted.)There are both advertising and consumer revenue opportunities available for publishers that either put their entire site on Medium, as The Awl and Bill Simmons's new The Ringer have done, or publish a Medium edition of their publication, like far more companies have done.Medium aspires to play a big role in the publishing ecosystem, offering publishers both a technical lifeline (in the form of a sleek, easy-to-use platform, and back-end support) and a set of options to make money. Whether Medium is able to become the power player -- and journalism savior -- it seems to want to become depends on how many publishers actually take the company up on the offer its making. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-06-24 00:00:00 UTC ]
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Written By: Lisa Campbell Waterstone's is cutting orders it makes on new titles from March to reduce its number of returns. The book retailer contacted suppliers this week asking them to reduce initial orders by about 20%. Publishers were asked to cancel existing pre-orders so that new orders... Continue reading at The Bookseller
[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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In two acquisitions this month, Fry Communications, a leading publication printer, has added to the array of services it offers customers. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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That might be the best news yet, as long as publishers remember why they went into bankruptcy in the first place. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-21 00:00:00 UTC ]
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Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
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Publishers are launching iPhone and iPad apps on a daily basis (unless you're Bonnier, then it seems almost hourly). Many are coming from the usual suspects with deep pockets--Hearst, Conde Nast, Time Inc. etc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-01-19 00:00:00 UTC ]
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