National Book Awards hopes to make a splash on 'Morning Joe'

The National Book Awards in recent years has been working to raise its profile and increase books' cultural impact. Now it's taking another step toward extending its reach. The National Book Foundation, which administers the prizes, will announce Monday that the 2013 awards ceremony and benefit dinner will be hosted by MSNBC morning-show anchors Mika Brzezinski and Joe Scarborough.On Oct. 16, the Morning Joe co-hosts will also announce on the air the five finalists in each of the four award categories—a feature that was inaugurated last year and which more than doubled traffic to the foundation's website that day, albeit to a still-modest 22,000 visitors.While it's no Oprah, Morning Joe regularly covers books, and last month started a nonfiction book club. The hosts, said foundation Chairman and Perseus Books Group CEO David Steinberger, fit right in with what the National Book Awards is doing: "If you want to reach the broader culture, they are the perfect vehicle."The changes have been inspired partly by the publishing community's admiration for Britain's Man Booker Prize—which is celebrated enough for London's bookies to set odds on the winner—and partly from a feeling that the awards needed to do more to get noticed. This year, the foundation introduced a Booker-like "long list" of 10 nominees for each category, and expanded the pool of judges beyond authors to include critics, booksellers and journalists.Other changes over the years have included moving the awards... Continue reading at 'Crains New York'

[ Crains New York | 2013-10-06 00:00:00 UTC ]
News tagged with: #marriott marquis #held nov #john lithgow #public eye #sales boost #louise erdrich #hardcover sales #nielsen bookscan

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Richard and Judy launches kids books club

Written By: Lisa Campbell A children's book written by Jo Nesbo is among the choices in Richard and Judy’s Children’s Book Club, which launched in W H Smith today [27th January]. The husband-and wife television presenting team are working alongside the charity Booktrust, to encourage more... Continue reading at The Bookseller

[ The Bookseller | 2011-01-27 00:00:00 UTC ]
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Poet on winning Costa Book prize

Costa Book of the Year prize-winner, Jo Shapcott, explains her delight that poetry has been recognised by Costa two years running. Continue reading at BBC News

[ BBC News | 2011-01-26 00:00:00 UTC ]
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Media Decoder: TED Starts an E-Books Line

TED, known for exclusive events and online videos of speeches by celebrities like Al Gore, Bono and Malcolm Gladwell, plans to publish its own short ebooks, beginning with three that went on sale Wednesday. Continue reading at The New York Times

[ The New York Times | 2011-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media decoder #online videos #al gore #malcolm gladwell #short ebooks


Penguin enters exclusive Sainsburys book club

Written By: Charlotte Williams Penguin has been appointed the exclusive publisher for Sainsbury's Book Club, providing all titles in the promotion between July 2011 and July 2012. Authors set to feature in the club include Marian Keyes, Clive Cussler, Jeff Kinney and Rick Riordan, with exact... Continue reading at The Bookseller

[ The Bookseller | 2011-01-26 00:00:00 UTC ]
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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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Cooking the Books with Anna Boiardi

Anna Boiardi's family founded Chef Boyardee more than 70 years ago, spelling their name phonetically to help Americans pronounce it. Now, Boiardi teaches cooking classes and has written Delicious Memories, which Stewart, Tabori & Chang will publish in May. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
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